Vol. 23 No. 2 (2024)

Sepremver 2024 - February 2025

DOI: https://doi.org/10.26441/RC23.2-2024

Published: 04/09/2024

Full Issue

Texto completo (Español (España))

Editorial

Editorial

Rosa Zeta de Pozo

7-16
- pdf (Español (España))
- pdf

Papers

“Informativo matinal para ahorrar tiempo”. An alternative newscast with its own fandom

Lorena Cano-Orón, José Gamir-Ríos

17-34
- pdf (Español (España))
Redefining in-game advertising: A systematic literature review and an updated definition

Javier De-la-Vara-López, Giorgio P. De-Marchis

35-52
- pdf
Agenda and demand for information on the Ukrainian war in the international press

Alba Diez-Gracia

53-72
- pdf (Español (España))
Branded content in the sound medium: comparative study of its suitability in radio versus podcasting

María Fitó-Carreras, Montserrat Vidal-Mestre, Alfonso Méndiz-Noguero

73-90
- pdf (Español (España))
Marketing strategies for the Silver Generation in Spain: Success factors

Joan-Francesc Fondevila-Gascón, Óscar Gutiérrez-Aragón , Pablo Moreno-Arrones Iglesias, Júlia Alabart-Algueró

91-106
- pdf (Español (España))
The narrative of success. The strategy of humanization in neoliberal film creation

José María Galindo Pérez, José Ángel Lázaro López

107-124
- pdf (Español (España))
Adaptation and validation of an instrument to measure university students' attitudes towards artificial intelligence

Mario César Gálvez Marquina, Yenny Marilú Pinto-Villar, Jessica Aleida Mendoza Aranzamendi, Bartolomé Jorge Anyosa Gutiérrez.

125-142
- pdf (Español (España))
Influence of audience feedback on editorial decisions of local digital newspapers: a comparative study between Chile, Peru and Colombia

María Francisca Greene González, Eduar Barbosa Caro, Rosa Elena Gamarra Amprimo

143-170
- pdf (Español (España))
Contribution of female directors to cinema and memory regarding ETA terrorism

Roncesvalles Labiano

171-192
- pdf (Español (España))
Presence of female professionals in the creative elite of advertising

Blanca Miguélez-Juan, Araceli Castelló-Martínez

193-212
- pdf (Español (España))
Teenager's attitude and behavior towards influencer advertising on body and diet in Peru

Álvaro Montúfar-Calle, Beatriz Feijoo, Jesús Díaz-Campo, Henry Palomino-Moreno

213-238
- pdf (Español (España))
Instagram as a promotional channel for luxury fashion. Study of fashion shows as communication tools

Belén Moreno Albarracín, Tania Blanco Sánchez

239-256
- pdf (Español (España))
The ideological polarization of Spanish journalists regarding institutional corruption

Azahara Ortiz González, Rosa Berganza, Beatriz Herrero-Jiménez

257-276
- pdf (Español (España))
Universal forms in digital media: Zelensky and the propagandistic use of Telegram.

Antonio Pineda, Ricardo Domínguez-García, Concha Pérez-Curiel

277-298
- pdf (Español (España))
The The Role of Music in Audiovisual Storytelling from the Perspective of Aristotle's Poetics

Pablo Quiñonero Pertusa, Ruth Gutiérrez Delgado

299-318
- pdf (Español (España))
Posting strategies of CEOs of Latin American companies on LinkedIn and their impact on engagement

Giancarlo Saavedra, Paul Capriotti

319-344
- pdf (Español (España))
Characteristics of Spanish exojournalists: new professional profile in the era of artificial intelligence

María José Ufarte Ruiz, Francisco José Murcia Verdú, César Fieiras Ceide

345-362
- pdf (Español (España))
The role of influencers in the communication of cruelty-free products on instagram: an exploratory study on the impact of sustainability in the beauty industry

Eduardo Villena-Alarcón, Jorge Zarauza-Castro

363-382
- pdf (Español (España))

Book Review

Pérez García, A., Feijoo Fernández, B. y López Martínez A. (ed.). Los menores ante las redes sociales. Pensamiento crítico y reflexión ética

Tomás Atarama-Rojas

383-386
- pdf (Español (España))
Tejedor Calvo, S. (dir.), Pulido, C., Hita, E. y Robledo, K. (2023). La inteligencia artificial en el periodismo. Mapping de conceptos, casos y recomendaciones

Carolina Escudero

387-388
- pdf (Español (España))
López-Escobar, E. (2024). Charles H. Cooley: bases para una teoría comunicativa de lo social

Fernando Huamán Flores

389-392
- pdf (Español (España))

Vol. 23 No. 2 (2024)

Full Issue

Editorial

Editorial

Papers

“Informativo matinal para ahorrar tiempo”. An alternative newscast with its own fandom

Redefining in-game advertising: A systematic literature review and an updated definition

Agenda and demand for information on the Ukrainian war in the international press

Branded content in the sound medium: comparative study of its suitability in radio versus podcasting

Marketing strategies for the Silver Generation in Spain: Success factors

The narrative of success. The strategy of humanization in neoliberal film creation

Adaptation and validation of an instrument to measure university students' attitudes towards artificial intelligence

Influence of audience feedback on editorial decisions of local digital newspapers: a comparative study between Chile, Peru and Colombia

Contribution of female directors to cinema and memory regarding ETA terrorism

Presence of female professionals in the creative elite of advertising

Teenager's attitude and behavior towards influencer advertising on body and diet in Peru

Instagram as a promotional channel for luxury fashion. Study of fashion shows as communication tools

The ideological polarization of Spanish journalists regarding institutional corruption

Universal forms in digital media: Zelensky and the propagandistic use of Telegram.

The The Role of Music in Audiovisual Storytelling from the Perspective of Aristotle's Poetics

Posting strategies of CEOs of Latin American companies on LinkedIn and their impact on engagement

Characteristics of Spanish exojournalists: new professional profile in the era of artificial intelligence

The role of influencers in the communication of cruelty-free products on instagram: an exploratory study on the impact of sustainability in the beauty industry

Book Review

Pérez García, A., Feijoo Fernández, B. y López Martínez A. (ed.). Los menores ante las redes sociales. Pensamiento crítico y reflexión ética

Tejedor Calvo, S. (dir.), Pulido, C., Hita, E. y Robledo, K. (2023). La inteligencia artificial en el periodismo. Mapping de conceptos, casos y recomendaciones

López-Escobar, E. (2024). Charles H. Cooley: bases para una teoría comunicativa de lo social

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Call for Papers: Vol. 24, N°1, March 2025

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