Influencia del feedback de las audiencias en las decisiones editoriales de diarios digitales locales: un estudio comparado entre Chile, Perú y Colombia
DOI:
https://doi.org/10.26441/RC23.2-2024-3490Palabras clave:
diarios digitales; medios locales; feedback de las audiencias; métricasResumen
Este estudio comparado analiza quince diarios digitales locales de Chile, Perú y Colombia con el objetivo de investigar cómo el feedback de las audiencias influye las decisiones editoriales. Se empleó una metodología cualitativa basada en entrevistas semiestructuradas realizadas a directores o editores de los portales Web más leídos de las cinco ciudades con mayor población de cada país. Los resultados más destacados revelan similitudes notables entre los medios de cada nación, evidenciando una fuerte influencia del feedback de las audiencias en las decisiones editoriales, los cambios en los modelos de negocio a partir de la transformación digital y el uso de herramientas para la medición de resultados, recopilación de insights y contacto con los usuarios. Este hallazgo sugiere la importancia de comprender y responder a las preferencias y opiniones de las audiencias para los medios digitales locales en la región, destacando la necesidad de estrategias editoriales que fomenten la participación y el compromiso del público.
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