Incidencia del consumo y marcas en la experiencia de bienestar subjetivo entre jóvenes: una exploración cualitativa
DOI:
https://doi.org/10.26441/RC18.1-2019-A9Palabras clave:
bienestar subjetivo, pertenencia, marcas, consumo, consumidor jovenResumen
Investigaciones señalan que el consumo se correlaciona con la experiencia de bienestar subjetivo. No obstante, es poca la literatura que trata sobre este fenómeno entre jóvenes. Este estudio exploratorio tiene por objeto conocer el modo en que estudiantes universitarios perciben que el consumo y las marcas intervienen sobre el bienestar subjetivo, e identificar los elementos que consideran en sus conductas de consumo destinadas a obtener bienestar. Se uso una metodología cualitativa de diseño fenomenológico, con estudiantes universitarios de la ciudad de Lima. El análisis siguió un proceso de codificación descriptiva. La experiencia de consumo y bienestar manifiesta ser un fenómeno relativo a cada persona, en particular su sentido de necesidad y marco valorativo de lo material, factores que parecen ser modulados por el entorno familiar. Los jóvenes encuentran en los actos de compra y las marcas un conducto para atender sus necesidades sociales, específicamente la pertenencia y aceptación en grupos.
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Englander, M. (2012). The interview: Data collection in descriptive phenomenological human scientific research. Journal of phenomenological psychology, 43(1), 13-35.
El Hedhli, K., Chebat, J. C., & Sirgy, M. J. (2013). Shopping well-being at the mall: Construct, antecedents, and consequences. Journal of Business Research, 66(7), 856-863.
Fenzl, T., & Philipp, M. (2013). QCAmap: eine interaktive Webapplikation für Qualitative Inhaltsanalyse. En 15th Biennial EARLI Conference for Research on Learning and Instruction (pp. 333–339). Munich.
Fernández, A. R., & Goñi-Grandmontagne, A. (2011). La estructura tridimensional del bienestar subjetivo. Anales de psicología, 27(2), 327.
Fusch, P. I., & Ness, L. R. (2015). Are we there yet? Data saturation in qualitative research. The qualitative report, 20(9), 1408-1416.
Gentles, S. J., Charles, C., Ploeg, J., & McKibbon, K. (2015). Sampling in qualitative research: Insights from an overview of the methods literature. The Qualitative Report, 20(11), 1772-1789.
Giesler, M. (2003). Social Systems in Marketing. European Advances in Consumer Research, Vol. 6, eds. Darach Turley and Stephen W. Brown, Valdosta, GA: Association for Consumer Research, 249-256.
Giesler, M., & Venkatesh, A. (2005). Reframing the Embodied Consumer As Cyborg a Posthumanist Epistemology of Consumption. In NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN: Association for Consumer Research, Pages: 661-669.
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Graneheim, U. H., & Lundman, B. (2004). Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness. Nurse education today, 24(2), 105-112.
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Guevarra, D. A., & Howell, R. T. (2015). To have in order to do: Exploring the effects of consuming experiential products on well‐being. Journal of Consumer Psychology, 25(1), 28-41.
Hoffmann, S., & Lee, M. S. (2016). Consume Less and Be Happy? Consume Less to Be Happy! An Introduction to the Special Issue on Anti‐Consumption and Consumer Well‐Being. Journal of Consumer Affairs, 50(1), 3-17.
Howell, R. T., & Howell, C. J. (2008). The relation of economic status to subjective well-being in developing countries: A meta-analysis. Psychological bulletin, 134(4), 536.
Howell, R. T., & Hill, G. (2009). The mediators of experiential purchases: Determining the impact of psychological needs satisfaction and social comparison. The Journal of Positive Psychology, 4(6), 511–522.
Howell, R. T., Rodzon, K. S., Kurai, M., & Sanchez, A. H. (2010). A validation of well-being and happiness surveys for administration via the Internet. Behavior research methods, 42(3), 775-784.
Hovasapian, A., & Levine, L. J. (2018). Keeping the magic alive: social sharing of positive life experiences sustains happiness. Cognition and Emotion, 1-12.
Iyer, R., & Muncy, J. A. (2016). Attitude toward Consumption and Subjective Well‐Being. Journal of Consumer Affairs, 50(1), 48-67.
Joshi, A., & Nema, G. (2015). Emotional branding: A new way to create brand loyalty for FMCG companies. Journal of Management Value and Ethics, 5(2).
Kahn, R. L., & Juster, F. T. (2002). Well–Being: concepts and measures. Journal of Social Issues, 58(4), 627-644.
Kahneman, D. (1999). Objective happiness. Well-being: The foundations of hedonic psychology, 3, 25.
Kahneman, D., Krueger, A., Schkade, D. A., Schwarz, N., & Stone, A. A. (2004). A survey method for characterizing daily life experience: The day reconstruction method. Science, 306(5702), 1776-80.
Kahneman, D., & Krueger, A. B. (2006). Developments in the measurement of subjective well-being. The Journal of Economic Perspectives, 20(1), 3-24.
Kahneman, D., Kahneman, D., & Tversky, A. (2003). Experienced utility and objective happiness: A moment-based approach. The psychology of economic decisions, 1, 187-208.
Kay, A. C., & Jost, J. T. (2003). Complementary justice: effects of" poor but happy" and" poor but honest" stereotype exemplars on system justification and implicit activation of the justice motive. Journal of personality and social psychology, 85(5), 823.
Kim-Prieto, C., Diener, E., Tamir, M., Scollon, C., & Diener, M. (2005). Integrating the diverse definitions of happiness: A time-sequential framework of subjective well-being. Journal of Happiness Studies, 6(3), 261-300.
Kushlev, K., Heintzelman, S. J., Lutes, L. D., Wirtz, D., Oishi, S., & Diener, E. (2017). Enhance: Design and rationale of a randomized controlled trial for promoting enduring happiness & well-being. Contemporary clinical trials, 52, 62-74.
Leary, M. R., & Baumeister, R. F. (2017). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. In Interpersonal Development (pp. 57-89).
Linley, P. A., Joseph, S., Harrington, S., & Wood, A. M. (2006). Positive psychology: Past, present, and (possible) future. The Journal of Positive Psychology, 1(1), 3-16.
Luedicke, M. (2006). A theory of marketing: Outline of a social systems perspective. Bieswaden: Deutscher Universitats-Verlag.
Luedicke, M., & Giesler, M. (2007). Brand communities and their social antagonists: insights from the Hummer case. Consumer Tribes, 275-95.
Luedicke, M., & Giesler, M. (2005). Brand Systems: a Conceptual Framework For the Sociological Analysis of Brand Phenomena, in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden: Association for Consumer Research, pp., 520-521.
Mead, N. L., Baumeister, R. F., Stillman, T. F., Rawn, C. D., & Vohs, K. D. (2011). Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation. Journal of Consumer Research, 37(5), 902–919.
Morse J.M. (1991) Strategies for sampling. En Qualitative Nursing Research: A Contemporary Dialogue, ed. J. M. Morse, Newbury Park, California: Sage, pp. 127–145.
Muniz, A. M., & O'Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412-432.
Ness, P., & Fusch, L. (2015). Are We There Yet? Data Saturation in Qualitative Research. The Qualitative Report, 20(9), 1409–1416.
Nickerson, C., Schwarz, N., & Diener, E. (2007). Financial aspirations, financial success, and overall life satisfaction: who? and how? Journal of Happiness Studies, 8(4), 467-515.
Oishi, S., & Schimmack, U. (2010). Residential mobility, well-being, and mortality. Journal of personality and social psychology, 98(6), 980.
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), 533-544.
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