Vol. 13 No. 1 (2014)

January - December 2014

Published: 24/05/2022

Full Issue

Número completo (Español (España))

Editorial

Editorial

Rosa Zeta de Pozo

5-6
- pdf (Español (España))

Papers

Max T. Vargas and international fashion in the context of photography in Arequipa

Ana Balda, Jorge Latorre

7-37
- pdf (Español (España))
Treatment of photojournalism in reference stories of photography

Hugo Domenech Fabregat

38-59
- pdf (Español (España))
Re-defining Fashion Influentials in the Internet Age: a Spanish Case-Study based on Stylelovely.com

Teresa Sádaba, Patricia SanMiguel

60-83
- pdf (Español (España))
University Social Responsibility. Indicators for a model of USR

Karina Valarezo González, José Miguel Túñez López

84-117
From the functional-brand to the emotional-brand and the consumption experience. An approach to the commodification of experiences in signification advertising.

Felip Vidal Auladell

118-143
- pdf (Español (España))
Digital convergence propitious convergence between industries: main companies are involved in the capital market and concentrate higher revenues in 2013

María Elena Gutiérrez-Rentería, Carlos Eduardo López

114-162
- pdf (Español (España))
The Left and The Right: a valid typology for a globalized world?

Alejandro Navas García

163-176
- pdf (Español (España))

Book Review

Scolari, C.A. (2013). Narrativas tansmedia. Cuando todos los medios cuentan

Lyudmyla Yezerska

177-179
- pdf (Español (España))
Stalman, A. (2014). Brand off on: el branding del futuro

Francisco Arbaiza Rodríguez

180-181
- pdf (Español (España))
Varios autores - El País (2014). Libro de Estilo de El País

Alan David García Saldaña

181-183
- pdf (Español (España))