¿A qué juega Netflix? La convergencia de contenidos a través de los videojuegos en su estrategia multietapa

Salvador  Gómez-García; Mireya  Vicent-Ibáñez

doi:10.26441/RC21.2-2022-A6

Authors

Salvador Gómez-García Universidad de Valladolid https://orcid.org/0000-0001-5126-6464
Mireya Vicent-Ibáñez Universidad Complutense de Madrid https://orcid.org/0000-0002-8331-5387

DOI:

https://doi.org/10.26441/RC21.2-2022-A6

Keywords:

multimedia convergence, engagement, video games, Netflix, streaming service, Game Studies

Abstract

Netflix's decision to add games to its traditional content catalogue in November 2021 is perceived as a bet whose realisation is still uncertain. This study examines the first months of this new service from the company and seeks to find out how this content has been integrated into the platform, what kind of entertainment is offered and how it fits into the company's strategy, as well as how it has been received by users and subscribers. The methodology is based on a quantitative and qualitative triangulation of methods collected in an analysis sheet for each of the games in the sample (n=14).

The results reflect that in these first months, the games offered are aimed to provide light entertainment and reinforce the value of the Netflix subscription, even if the games are gradually oriented towards a transmedia logic or serve to reinforce other content on the platform. In addition, the new data Netflix receives from its subscribers when they view content on the platform and their interaction with the new content could be an important asset for the future of the company.

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Author Biographies

Salvador Gómez-García, Universidad de Valladolid

Profesor Titular de la Universidad de Valladolid y Guest Researcher en el Institute for Cultural Inquiry de la Universidad de Utrecht. Sus principales líneas de investigación comprenden tanto la historia de los medios de comunicación como las narrativas digitales interactivas. sgomez@uva.es

Mireya Vicent-Ibáñez, Universidad Complutense de Madrid

Doctora en Comunicación Audiovisual por la Universidad Complutense de Madrid. Su línea de investigación está centrada en los medios digitales, en especial los videojuegos. mireyavi@ucm.es

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