Relevant Historical Cases Showing Advertising Cultural Impact
Keywords:
Advertising, TV, Culture, Social ChangeAbstract
The aim of this paper is to discuss some concrete examples of the influence of commercial communication in decisive processes and events of the recent history. We endeavour to show that the training of future professionals should not be confined to purely technical and economic aspects of the world of advertising, but should also include deeper consideration of the cultural impact of the persuasive forms of communication. This will greatly enrich the teaching of our subject, as we come to focus on their influence within the mesh of social, cultural, political and other trends that make up the world today. This will mean that courses that might otherwise be overly technical are given a humanistic dimension.
Metrics
References
BERGEN, W. (2001). Advertising Today. London: Phaidon.
CEBRIÁN GONZÁLEZ, C. (2008). Historia de la Publicidad. Zaragoza: Delsan.
CHECA GODOY, A. (2007). Historia de la Publicidad. La Coruña: Netbiblo.
DUSENBERRY, P. (2002). Atlanta Speech.
EGUIZABAL, MAZA, R. (1998). Historia de la Publicidad. Madrid: Eresma & Celeste.
FOX, S. (1999). The Mirror Makers: The History of American Advertising and its Creators.
Urbana: University of Illinois Press.
HOVEYDA, F. (1984). The Hidden Meaning of Mass Communications. Cinema, Books, and
Television in the Age of Computers. Westport (Connecticut): Praeger.
LLANO, A. (1988). La nueva sensibilidad. Madrid: Espasa Calpe.
MERTON, R. K. (2000). A hombros de gigantes.
MEYERS, W. (1986). Los creadores de imagen. Poder y persuasión en Madison Avenue.
Barcelona: Ariel.
MONTERO, M. (2003). “Televisión, publicidad e ideas en la década de los 90”, en
Company, A. and Pons, J. (ed) La comunicació audiovisual en la història. Palma:
Universitat de les Illes Balears, pp. 851-859.
OLIVER, X. (1996). “Prólogo” en de los Ángeles, J. Creatividad Publicitaria. Pamplona:
EUNSA, pp. 11-12.
PACKARD, V. (1958). Los persuasores ocultos. Buenos Aires: Editorial Sudamericana.
REEVES, R. (1997). La realidad en publicidad. Un acercamiento a la teoría de la USP.
Barcelona: DelvicoBates.
ROBINSON, J. (1999). The manipulators: a conspirancy to make us buy. London: Pocket
Books.
ROSENSTONE, R. A. (1995). Visions of the Past: the challenge of film to our idea of
history. Cambridge (Mass.): Harvard University Press.
SÉGUÉLA, J. (1994). Pub story: l’histoire mondiale de la publicité en 65 campagnes. París:
Hoëbeke.
TEDLOW, R. S. y JONES, G. (1993). The rise and fall of mass marketing. London:
Routledge.
TOCQUEVILLE, A. (1969). La democracia en América. Madrid: Guadarrama.
TUNGATE, M. (2007). Adland: a global history of advertising. London: Kogan Page.
TWITCHELL, J. (1996). ADCULT USA. The Triumph of Advertising in the American
Culture. New York: Columbia University Press.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Revista de Comunicación
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Portal de Revistas de la Universidad de Piura.