Mobile supports and the market of digital communication

Authors

  • Alfonso Nieto Tamargo Universidad de Navarra

Keywords:

digital communication, market of communication, mobile supports, mobile phone

Abstract

Mobile supports are gaining higher penetration in the market of digital communication. Keys to their definition are the concepts of mobility, support and service. The more developed one is the mobile phone, according to the International Union of Telecommunications in the present year there will be 4,000 million units of mobile phones. The present article explains the way in which nontemporality and ubiquity have formed a mobile culture. In the current market the telephone is a support product in Relations and is a server of contents which have special economic importance. It is interesting to observe its current characteristics in order to make a projection of its trends.

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Author Biography

Alfonso Nieto Tamargo, Universidad de Navarra

Doctor en Derecho, Graduado en Periodismo, Catedrático de Empresa Informativa (Universidad Complutense, Madrid; Universidad de Navarra, Pamplona). Doctor 'Honoris Causa' por la Universidad Austral (Buenos Aires), y Pontificia Università della Santa Croce (Roma). Autor de numerosas publicaciones. Entre los libros se puede señalar Economia della Comunicazione Istituzionale (2006), Empresa Informativa (2003), Time and the Information Market. The Case of Spain (2000).

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Published

31/05/2022

How to Cite

Nieto Tamargo, A. . (2022). Mobile supports and the market of digital communication. Revista De Comunicación, 8(1), 26–59. Retrieved from https://revistadecomunicacion.com/article/view/2796

Issue

Section

Papers