Modelos de negocio y estrategia editorial: el caso del wsj.com

Alfonso  Vara Miguel; Carolina  Díaz Espina

Authors

Alfonso Vara Miguel Universidad de Navarra
Carolina Díaz Espina Universidad de Navarra

Keywords:

Business model, financial journalism, The Wall Street Journal, subscription model.

Abstract

The current research on media business models is characterized by a very high grade of experimentation and the absence of unique answers to the monetization of digital contents. In this landscape, the model of The Wall Street Journal tends to be mentioned as a reference of subscription's model. This paper shows how the most prestigious financial newspaper of the world relies on an hybrid model in which the free content represents the 73% of the whole content included in his website. Furthermore, this paper examines the main traits of the news put behind the daily's paywall, in contrast to the main characteristics of free content.

Metrics

Metrics Loading ...

Author Biographies

Alfonso Vara Miguel, Universidad de Navarra

Doctor en Periodismo por la Universidad de Navarra. Director del Departamento de Empresa Informativa y profesor de Economía, Periodismo Económico, de la Facultad de Comunicación de la citada universidad. avara@unav.es

Carolina Díaz Espina, Universidad de Navarra

Licenciada en Periodismo por la Universidad de Navarra. Realiza su tesis doctoral sobre los nuevos modelos de negocios en el mercado de la prensa. cdiaz.3@alumni.unav.es

References

ANDERSON, C. (2009). Gratis. El futuro de un precio radical. Barcelona: Tendencias.

ARRESE, Á (2004). “Algunas consideraciones sobre la gestión de productos y contenidos de los medios". Comunicación y Sociedad, vol. XVII, n. 2, 9-44.

AUDIT BUREAU OF CIRCULATIONS. Marzo 2012: http://accessabc.wordpress.com/2012/05/01/the-top-u-s-newspapers-for-march-2012/. Consultado el 11 de mayo de 2012.

BARBER, L. (2011). The Business of Journalism: a view from the frontline. The Hugh Cudlipp Lecture.

CAMPOS FREIRE, F. (2010). “Las empresas de medios de comunicación revisas y amplían sus modelos de negocio”. Razón y Palabra 74.

CAO, Z. y LI, X. (2006). “Effect of growing internet newspapers on circulation of U.S. print newspapers”. En LI, X. Internet newspapers: the making of a mainstream médium”. Nueva Jersey. Lawrence Earlbaum Associates, 121-138.

CASADESUS – MASANELL, R. y ZHU, F. (2010). “Strategies to Fight Ad-Sponsored Rivals”. Management Science 56, 1484-1499.

CHYI, H.I. y LASORSA, D.L. (1999). “Access, use and preferences for online newspapers”. Newspaper Research Journal 20 (4), 2-13.

CHYI, H.I y LASORSA, D.L. (2002). “An exploratory study on marke relation between online and print newspapers”. Journal of Media Economics 15 (2), 91-106.

CHYI, H.I. y SYLVIE, G. (2000). "On-line newspapers in the US: Perceptions of markets, products, revenue and competition". International Journal of Media Economics 2 (18), 69-77.

CHYI, H. I. y SHATIN, N.T. (2002). “No one would pay for it? Web content as inferior goods”. Fith World Media Economics Conference, Turku, Finlandia.

CHYI, H. I. (2005). “Willingness to pay for on-line news: an empirical study on the viability of the subscription model”. Journal of Media Economics 2 (18), 131-142.

CHYI, H. I. y YANG, M.J. (2009). “Is online news an inferior good? Examining the economic nature of online news among users”. Journalism & Mass Communication Quarterly 86 (3), 594-612.

CHYI, H.I y YANG, M.J. (2012). “Who would miss getting news online and why (no)? Examining the emotional attachament to online news – an inferior good”. En LEE, F.L.F. et al. (eds.) Frontiers in new media research. Routledge.

CHYI, H.I. y LEE, A. (2012). “Theorizing online news consumptions: a structural model linking preference, use and paying intent”. Artículo presentado al 13th International Symposium on Online Journalism, Austin, Texas, 20 y 21 de abril de 2012.

CUSUMANO, M.A. (2010). Staying power – Six enduring principles for managing strategy & innovation in an uncertain world. Reino Unido, Oxford University Press.

DIMMICK, J, CHEN, Y. y LI, Z. (2004). “Competition between the internet and traditional news media: the gratification-opportunities niche dimension”. Journal of Media Economics 17 (1), 19-33.

FINDAHL, O. (2008). “The role of internet in a changing mediascape: competitor or complement?. Observatorio (OBS) Journal 6, 209-222.

GENTZKOW, M. (2007). “Valuing new goods in a model with complementarity: online newspapers”. American Economic Review 97 (3).

GREER, J. y MENSING, D. (2004): “US news websites better, but small papers still lag”. Newspapers Research Journal 25 (2), 98-112.

HALL, J. (2001). Online Journalism. Londres: Pluto Press.

HERBERT, J., y THURMAN, N. (2007). “Paid content strategies for news websites”. Journalism Practice, 1(2), 208-226.

KAUFFMANN, R. y WANG, B. (2002): “Tuning into the digital channel: evaluating business model characteristics for internet firm survival”. Information Technology and Management 3 (9), 215-232.

MACNAMARA, J. (2010). “Remodelling media: the urgent search for new media business models”. Media International Australia 137, 20-137.

MENSING, D. y REJFEK, J. (2005). "Prospects for Profit: the (un)evolving business model for online news". Comunicación presentada en el 6th International Symposium on Online Journalism, Austin, Texas, EE.UU.

MENSING, D. (2007). “On-line revenue business model has changed Little since 1996”. Newspaper Research Journal 2 (28), 22-37.

PENG, F.Y, Tham, N. I. y XIAOMING, H. (1999). "Trends in Online Newspapers: a look at the US Web". Newspaper Research Journal 20 (2), 52-64.

PICARD, R.G. (1989). Media economics: concepts and issues. Newbury Park, California: Sage Publications.

PICARD, R.G. (2000). “Changing business models of online content services: Their implications for multimedia and other content producers”. International Journal on Media Management 2 (2), 60-68.

PICARD, R.G. (2002). The economics and financing of media companies. Nueva York: Fordham University Press.

PICARD, R.G. (2006). “Issues and challenges in the provision of press subsidies”. En FERNANDEZ ALONSO, I. et al (eds.). Press Subsidies in Europa, Generalitat de Catalunya, Barcelona, 211-220.

PICARD, R.G y MANDUCHI, A. (2009). “Circulations, revenues and profits in a newspaper market with fixed advertising costs”. Journal of Media Economics 22 (4), 211-238.

SALAVERRÍA, R. y NEGREDO, S. (2008). Periodismo integrado. Convergencia de medios y reorganización de redacciones. Barcelona: Ed. Sol 90.

SALAVERRÍA, R. (2012). “Extrema turbulencia en los medios en 2011”. Anuario ThinkEPI (6), 161-165.

STAHL, F., SCHÄFER, M.-F. y MAASS, W. (2004). “Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles”. The International Journal on Media Management, 6(1/2), 59.

STEINBOCK, D. (2000). “Building dynamic capabilities: The Wall Street Journal interactive edition: A successful online subscription model (1993–2000)”. International Journal on Media Management, 2 (3), 178-194.

TENORE, M.J. (2012). “New York Times takes next step to increase digital subscribers by launching a new ad campaign”, en Poynter: http://www.poynter.org/latest-news/top-stories/172666/new-york-times-takes-next-step-to-increase-digital-subscribers-by-launching-a-new-ad-campaign/ Artículo consultado el 14 de mayo de 2012.

VARA, A. (2008). “El caso del WSJ.com: del modelo de suscripción al modelo gratuito”. En MEDINA, M. y FAUSTINO, P. (eds.) The changing media business environment, Oporto: Media XXI, 283-303.

VARA , A. (2010). “Periodismo económico: del modelo de nicho al generalista. El caso del WSJ.com”. En BLANCO, E. y RAMÍREZ, F. (coords.), Tendencias del periodismo especializado. Málaga: Servicio de Publicaciones de la Universidad de Málaga, 31-47.

VOGEL, J., SHULLMAN, B. y D’AMICO, T. (2009). “Viability of charging for online content”. Artículo presentado a Worldwide Readership Research Symposium 2009, España, Valencia.

WESTERLUND, M, RAJALA, R. y LEMINEN, S (2011). “Insights into the dynamics of business models in the media industry”. Laurea-ammattikorkeakoulun julkaisusarja. A.,74, Laurea publications. A., 74, Vantaa.

WAN, World Editors Forum y McKinsey Company, (2010). Newsroom Barometer 2010.

WAN/IFRA (2010). “New revenue models for newspaper companies”. Shaping the future of the Newspaper. World Association of Newspapers and New Publishers.