Trabajemos juntos: Coworking online y sincrónico en Twitch como muestra del potencial colaborativo del live-streaming

Álex Buitrago; Alberto Martín García; Lidia Torres Ortiz

doi:10.26441/RC21.1-2022-A3

Authors

Álex Buitrago Universidad de Valladolid https://orcid.org/0000-0002-1709-6972
Alberto Martín García Universidad de Valladolid https://orcid.org/0000-0003-2254-8811
Lidia Torres Ortiz Universidad de Valladolid https://orcid.org/0000-0002-2010-0960

DOI:

https://doi.org/10.26441/RC21.1-2022-A3

Keywords:

live-streaming, social media, Twitch, coworking, platforms, streaming, streamers, community, digital literacy, media education

Abstract

The migration of creators from other platforms and the emergence of new lines of content are contributing to the thematic diversification of Twitch.tv beyond its leadership in gaming. This article explores the potential for collaboration, education, and creation of live-streaming platforms by analyzing the online coworking experience of the JaimeAltozano ‘working room’ on Twitch, launched after the outbreak of the Covid-19 pandemic. An initiative that gathered 222,172 hours worked by the community in three months. Using a mixed methods research design, the experience was studied on the basis of quantitative data, 67 in-depth interviews with users and ethnographic techniques for content analysis. The results obtained in the three phases of the research process show that experiences like the JaimeAltozano ‘working room’ are useful virtual spaces for productivity. Based on these results, a map of the phenomenon was drawn using six key concepts: gamification, synchronicity, community, participation, free operability, and common atmosphere. In the face of the growing platformization of cultural goods, our research delves into the media reality of Twitch beyond videogaming to explore the possibilities of live-streaming for the digital community’s media empowerment.

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Author Biographies

Álex Buitrago, Universidad de Valladolid

Doctor en Comunicación y profesor e investigador del área de Comunicación Audiovisual y Publicidad de la Universidad de Valladolid. Codirector del Laboratorio de Educación en Redes Sociales del Campus María Zambrano de Segovia.

Alberto Martín García, Universidad de Valladolid

Doctor en Comunicación y profesor asociado en el Grado de Publicidad y Relaciones Públicas de la Universidad de Valladolid. Codirector del Laboratorio de Educación en Redes Sociales del Campus María Zambrano de Segovia.

Lidia Torres Ortiz, Universidad de Valladolid

Máster en Comunicación con Fines Sociales por la Universidad de Valladolid e investigadora centrada en el estudio de la educación mediática y la concienciación social a través de la comunicación.

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