Politics on the homepage, entertainment on social media: news media agenda on their homepages, Facebook and Twitter
DOI:
https://doi.org/10.26441/RC18.1-2019-A7Keywords:
news agenda, social media, journalism, news online, news cycleAbstract
This work examines the online agenda of two of the most important newspapers in Argentina -Clarín and La Nación- through quantitative content analysis of the news stories published on their respective homepages and on the official accounts of these two media outlets on Facebook and Twitter. The analysis of 3.780 news shows that newspapers maintain an agenda related to public affairs on their home pages, while on social networks they prioritize news related to non-public topics. The divergence is lowest early in the morning and increases throughout the day. This paper explores the reasons for the differences between the topics selected by the news companies on their homepages and their social media presence.
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References
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Aruguete, N. (2009). Estableciendo la agenda. Los orígenes y la evolución de la teoría de la Agenda Setting. Ecos de la comunicación, (2).
Aruguete, N. (2015). El poder de la agenda: política, medios y público. Editorial Biblos.
Bandari, R., Asur, S. y Huberman, B. A. (2012). The pulse of news in social media: Forecasting popularity. ICWSM, 12, 26-33.
Boczkowski, P. J. y De Santos, M. (2007). When more media equals less news: Patterns of content homogenization in Argentina's leading print and online newspapers. Political Communication, 24(2), 167-180.
Boczkowski, P. J., Matassi, M. y Mitchelstein, E. (2018). How Young Users Deal With Multiple Platforms: The Role of Meaning-Making in Social Media Repertoires. Journal of Computer-Mediated Communication, 23(5), 245-259.
Boczkowski, P. J., Mitchelstein, E. y Matassi, M. (2018). “News comes across when I’m in a moment of leisure”: Understanding the practices of incidental news consumption on social media. New Media & Society.
Boyd, D., Golder, S. y Lotan, G. (2010, January). Tweet, tweet, retweet: Conversational aspects of retweeting on twitter. In System sciences (HICSS), 2010 43rd Hawaii international conference on (pp. 1-10). IEEE.
Canavilhas, J. (2007). Web journalism: from the inverted pyramid to the tumbled pyramid. Covilhā, Portugal: Biblioteca On-line deficiencias da comunicaçao.
Campos Freire, F. (2008). Las redes sociales trastocan los modelos de los medios de comunicación tradicionales. Revista Latina de comunicación social, 11(63).
Castillo, C., El-Haddad, M., Pfeffer, J.y Stempeck, M. (2014, February). Characterizing the life cycle of online news stories using social media reactions. In Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing (pp. 211-223). ACM.
Chaffee, S. H. y Metzger, M. J. (2001). The end of mass communication? Mass communication & society, 4(4), 365-379.
Chaykowsky, K. (2018). Facebook Focuses News Feed On Friends And Family, Curbing The Reach Of Brands And Media. Forbes. Recuperado de: https://www.forbes.com/sites/kathleenchaykowski/2018/01/11/facebook-focuses-news-feed-on-friends-and-family-curbing-the-reach-of-brands-and-media.
Cohen, B. C. (1963). The press and foreign policy. Princeton, NJ: Princeton University Press.
Conway, B. A., Kenski, K. y Wang, D. (2015). The rise of Twitter in the political campaign: Searching for intermedia agenda-setting effects in the presidential primary. Journal of Computer-Mediated Communication, 20(4), 363-380.
Rogers, E., & Dearing, J. (1988). Agenda-setting research: Where has it been, where is it In JA Anderson (Ed.), Communication yearbook 11 (pp. 555-594).
Dearing, J. W. y Rogers, E. (1996). Agenda-setting. Sage publications.
Donsbach, W. (2004). Psychology of news decisions: Factors behind journalists’ professional behavior. Journalism, 5(2), 131-157.
Fletcher, R. y Nielsen, R. K. (2017). Are news audiences increasingly fragmented? a cross‐national comparative analysis of cross‐platform news audience fragmentation and duplication. Journal of Communication, 67(4), 476-498.
García de Torres, E., Yezers’ka, L., Rost, A., Calderín, M., Edo, C., Rojano, M. y Corredoira, L. (2011). Uso de Twitter y Facebook por los medios iberoamericanos. El profesional de la información, 20(6), 611-620.
García, R. (2014). Twitter y la teoría de la Agenda-Setting: mensajes de la opinión pública digital. Estudios sobre el mensaje periodístico, 20(1), 249-265.
González Molina, S. y Ortells Badenes, S. (2012). La polivalencia periodística de los profesionales en las redes sociales. Estudios sobre el Mensaje Periodístico. Vol. 18 Núm. especial octubre, 455463.
González Molina, S. y Ramos del Cano, F. (2013). El uso periodístico de Facebook y Twitter: un análisis comparativo de la experiencia europea. Historia y Comunicación Social, 18, 419-433.
Harder, R. A., Sevenans, J. y Van Aelst, P. (2017). Intermedia agenda setting in the social media age: How traditional players dominate the news agenda in election times. The International Journal of Press/Politics, 22(3), 275-293.
Hille, S.y Bakker, P. (2013). I like news. Searching for the ‘Holy Grail’of social media: The use of Facebook by Dutch news media and their audiences. European Journal of Communication, 28(6), 663-680.
Hong, S. (2012). Online news on Twitter: Newspapers’ social media adoption and their online readership. Information Economics and Policy, 24(1), 69-74.
Jacobson, S. (2013). Does audience participation on Facebook influence the news agenda? A case study of the Rachel Maddow Show. Journal of Broadcasting & Electronic Media, 57(3), 338-355.
Jerónimo, P. y Duarte, Â. (2010). Twitter e jornalismo de proximidade: estudo de rotinas de produção nos principais títulos de imprensa regional em portugal. Prisma. com, (12), 114-135.
Johnson, T. y Perlmutter, D. (2009). “The Facebook Election: New Media and the 2008 Election Campaign” Special Symposium.
Jung, J. Y. y Villi, M. (2018). Newspapers and Cross-Level Communications on Social Media: A comparative study of Japan, Korea, and Finland. Digital Journalism, 6(1), 58-75.
Kalsnes, B. (2016). Intermedia Agenda Setting: Political Journalists’ Source Hunting on Social Media. En Jensen, J. L., Mortensen, M., y Ørmen, J (eds.) News Across Media (pp. 22-41). Routledge.
Klinenberg, E. (2005). Convergence: News production in a digital age. The Annals of the American Academy of Political and Social Science, 597(1), 48-64.
Kosicki, G. M. (1993). Problems and opportunities in agenda‐setting research. Journal of communication, 43(2), 100-127.
Krane, M. (2010). The socially filtered media agenda: a study of agenda setting among news outlets on Twitter (Tesis de doctorado, University of Missouri--Columbia).
Krippendorf, K, (2018). Content analysis: An introduction to its methodology. Thousand Oaks, CA: Sage.
Krippendorf, K y Bock, M.A., (2018). The content analysis reader. Thousand Oaks, CA: Sage.
Krippendorff, K. y Bock, M. A. (2009). The content analysis reader. Sage.
Kümpel, A. S., Karnowski, V. y Keyling, T. (2015). News sharing in social media: A review of current research on news sharing users, content, and networks. Social media+ society, 1(2), 2056305115610141.
Kwak, H., Lee, C., Park, H. y Moon, S. (2010, April). What is Twitter, a social network or a news media? In Proceedings of the 19th international conference on World wide web (pp. 591-600). AcM.
Lara, T. (2008). La nueva esfera pública. Los medios de comunicación como redes sociales. Telos, 76, 128-131.
Leskovec, J., Backstrom, L. y Kleinberg, J. (2009, June). Meme-tracking and the dynamics of the news cycle. In Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining (pp. 497-506). ACM.
Lasorsa, D. L., Lewis, S. C. y Holton, A. E. (2012). Normalizing Twitter: Journalism practice in an emerging communication space. Journalism studies, 13(1), 19-36.
López-Escobar, E., Llamas, J. P. y McCombs, M. (1996). Una dimensión social de los efectos de los medios de difusión: agenda-setting y consenso. Comunicación y Sociedad, 9 (1 y 2), 91-125.
Martin, S. y Grüb, B. (2016). Towards a process of agenda setting driven by social media. International Journal of Energy Sector Management, 10(1), 38-55.
McCombs, M. (2005). A look at agenda-setting: Past, present and future. Journalism studies, 6(4), 543-557.
McCombs, M. E. y Shaw, D. L. (1972). The agenda-setting function of mass media. Public opinion quarterly, 36(2), 176-187.
McCombs, M. y Evatt, D. (1995). Issues and attributes: Exploring a new dimension in agenda setting. Communicacion y Sociedad, 8(1), 7-32.
Meraz, S. (2009). Is there an elite hold? Traditional media to social media agenda setting influence in blog networks. Journal of Computer-Mediated Communication, 14(3), 682-707.
Meraz, S. (2011). Using time series analysis to measure intermedia agenda-setting influence in traditional media and political blog networks. Journalism & Mass Communication Quarterly, 88(1), 176-194.
Messner, M. y Distaso, M. W. (2008). The source cycle: How traditional media and weblogs use each other as sources. Journalism Studies, 9(3), 447-463.
Messner, M. y Garrison, B. (2011). Study shows some blogs affect traditional news media agendas. Newspaper Research Journal, 32(3), 112-126.
Mitchelstein, E. y Boczkowski, P. J. (2018). Juventud, estatus y conexiones. Explicación del consumo incidental de noticias en redes sociales. Revista mexicana de opinión pública, (24), 131-145.
Newman, N., Fletcher, R., Kalogeropoulos, A., Levy, D. A. y Nielsen, R. K. (2017). Reuters Institute digital news report 2017.
Noguera Vivo, J. M. (2010). Redes sociales como paradigma periodístico. Medios españoles en Facebook. Revista Latina de Comunicación Social, 75 (175-186).
Oeldorf-Hirsch, A., Birnholtz, J.y Hancock, J. T. (2017). Your post is embarrassing me: Face threats, identity, and the audience on Facebook. Computers in human behavior, 73, 92-99.
Parmelee, J. H. (2014). The agenda-building function of political tweets. New Media & Society, 16(3), 434-450.
Raimondo Anselmino, N. y Bertone, M. (2013). Prensa y Redes Sociales en Internet: Aproximaciones a la relación de dos diarios argentinos en línea con Facebook y Twitter.
Roberts, M., Wanta, W. y Dzwo, T. H. (2002). Agenda setting and issue salience online. Communication Research, 29(4), 452-465.
Rodríguez Díaz, R. (2004). Teoría de la Agenda-Setting: aplicación a la enseñanza universitaria. Observatorio Europeo de Tendencias Sociales.
Rost, A. (2012). Modelos de uso y gestión de redes sociales en el Periodismo. In Trabajo presentado en el IV Congreso Internacional de Ciberperiodismo y Web (Vol. 2).
Sayre, B., Bode, L., Shah, D., Wilcox, D. y Shah, C. (2010). Agenda setting in a digital age: Tracking attention to California Proposition 8 in social media, online news and conventional news. Policy& Internet, 2(2), 7-32.
Semetko, H. A. y Canel, M. J. (1997). Agenda-senders versus agenda-setters: Television in Spain's 1996 election campaign. Political Communication, 14(4), 459-479.
Skogerbø, E. y Krumsvik, A. H. (2015). Newspapers, Facebook and Twitter: Intermedial agenda setting in local election campaigns. Journalism Practice, 9(3), 350-366.
Sweetser, K. D., Golan, G. J. y Wanta, W. (2008). Intermedia agenda setting in television, advertising, and blogs during the 2004 election. Mass Communication & Society, 11(2), 197-216.
Valeriani, A. y Vaccari, C. (2016). Accidental exposure to politics on social media as online participation equalizer in Germany, Italy, and the United Kingdom. New Media & Society, 18(9), 1857-1874.
Vis, F. (2013). Twitter as a reporting tool for breaking news: Journalists tweeting the 2011 UK riots. Digital journalism, 1(1), 27-47.
Weaver, D. y Elliott, S. N. (1985). Who sets the agenda for the media? A study of local agenda-building. Journalism Quarterly, 62(1), 87-94.
Wright, D. K. y Hinson, M. D. (2008). How blogs and social media are changing public relations and the way it is practiced. Public relations journal, 2(2), 1-21.
Aruguete, N. (2009). Estableciendo la agenda. Los orígenes y la evolución de la teoría de la Agenda Setting. Ecos de la comunicación, (2).
Aruguete, N. (2015). El poder de la agenda: política, medios y público. Editorial Biblos.
Bandari, R., Asur, S. y Huberman, B. A. (2012). The pulse of news in social media: Forecasting popularity. ICWSM, 12, 26-33.
Boczkowski, P. J. y De Santos, M. (2007). When more media equals less news: Patterns of content homogenization in Argentina's leading print and online newspapers. Political Communication, 24(2), 167-180.
Boczkowski, P. J., Matassi, M. y Mitchelstein, E. (2018). How Young Users Deal With Multiple Platforms: The Role of Meaning-Making in Social Media Repertoires. Journal of Computer-Mediated Communication, 23(5), 245-259.
Boczkowski, P. J., Mitchelstein, E. y Matassi, M. (2018). “News comes across when I’m in a moment of leisure”: Understanding the practices of incidental news consumption on social media. New Media & Society.
Boyd, D., Golder, S. y Lotan, G. (2010, January). Tweet, tweet, retweet: Conversational aspects of retweeting on twitter. In System sciences (HICSS), 2010 43rd Hawaii international conference on (pp. 1-10). IEEE.
Canavilhas, J. (2007). Web journalism: from the inverted pyramid to the tumbled pyramid. Covilhā, Portugal: Biblioteca On-line deficiencias da comunicaçao.
Campos Freire, F. (2008). Las redes sociales trastocan los modelos de los medios de comunicación tradicionales. Revista Latina de comunicación social, 11(63).
Castillo, C., El-Haddad, M., Pfeffer, J.y Stempeck, M. (2014, February). Characterizing the life cycle of online news stories using social media reactions. In Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing (pp. 211-223). ACM.
Chaffee, S. H. y Metzger, M. J. (2001). The end of mass communication? Mass communication & society, 4(4), 365-379.
Chaykowsky, K. (2018). Facebook Focuses News Feed On Friends And Family, Curbing The Reach Of Brands And Media. Forbes. Recuperado de: https://www.forbes.com/sites/kathleenchaykowski/2018/01/11/facebook-focuses-news-feed-on-friends-and-family-curbing-the-reach-of-brands-and-media.
Cohen, B. C. (1963). The press and foreign policy. Princeton, NJ: Princeton University Press.
Conway, B. A., Kenski, K. y Wang, D. (2015). The rise of Twitter in the political campaign: Searching for intermedia agenda-setting effects in the presidential primary. Journal of Computer-Mediated Communication, 20(4), 363-380.
Rogers, E., & Dearing, J. (1988). Agenda-setting research: Where has it been, where is it In JA Anderson (Ed.), Communication yearbook 11 (pp. 555-594).
Dearing, J. W. y Rogers, E. (1996). Agenda-setting. Sage publications.
Donsbach, W. (2004). Psychology of news decisions: Factors behind journalists’ professional behavior. Journalism, 5(2), 131-157.
Fletcher, R. y Nielsen, R. K. (2017). Are news audiences increasingly fragmented? a cross‐national comparative analysis of cross‐platform news audience fragmentation and duplication. Journal of Communication, 67(4), 476-498.
García de Torres, E., Yezers’ka, L., Rost, A., Calderín, M., Edo, C., Rojano, M. y Corredoira, L. (2011). Uso de Twitter y Facebook por los medios iberoamericanos. El profesional de la información, 20(6), 611-620.
García, R. (2014). Twitter y la teoría de la Agenda-Setting: mensajes de la opinión pública digital. Estudios sobre el mensaje periodístico, 20(1), 249-265.
González Molina, S. y Ortells Badenes, S. (2012). La polivalencia periodística de los profesionales en las redes sociales. Estudios sobre el Mensaje Periodístico. Vol. 18 Núm. especial octubre, 455463.
González Molina, S. y Ramos del Cano, F. (2013). El uso periodístico de Facebook y Twitter: un análisis comparativo de la experiencia europea. Historia y Comunicación Social, 18, 419-433.
Harder, R. A., Sevenans, J. y Van Aelst, P. (2017). Intermedia agenda setting in the social media age: How traditional players dominate the news agenda in election times. The International Journal of Press/Politics, 22(3), 275-293.
Hille, S.y Bakker, P. (2013). I like news. Searching for the ‘Holy Grail’of social media: The use of Facebook by Dutch news media and their audiences. European Journal of Communication, 28(6), 663-680.
Hong, S. (2012). Online news on Twitter: Newspapers’ social media adoption and their online readership. Information Economics and Policy, 24(1), 69-74.
Jacobson, S. (2013). Does audience participation on Facebook influence the news agenda? A case study of the Rachel Maddow Show. Journal of Broadcasting & Electronic Media, 57(3), 338-355.
Jerónimo, P. y Duarte, Â. (2010). Twitter e jornalismo de proximidade: estudo de rotinas de produção nos principais títulos de imprensa regional em portugal. Prisma. com, (12), 114-135.
Johnson, T. y Perlmutter, D. (2009). “The Facebook Election: New Media and the 2008 Election Campaign” Special Symposium.
Jung, J. Y. y Villi, M. (2018). Newspapers and Cross-Level Communications on Social Media: A comparative study of Japan, Korea, and Finland. Digital Journalism, 6(1), 58-75.
Kalsnes, B. (2016). Intermedia Agenda Setting: Political Journalists’ Source Hunting on Social Media. En Jensen, J. L., Mortensen, M., y Ørmen, J (eds.) News Across Media (pp. 22-41). Routledge.
Klinenberg, E. (2005). Convergence: News production in a digital age. The Annals of the American Academy of Political and Social Science, 597(1), 48-64.
Kosicki, G. M. (1993). Problems and opportunities in agenda‐setting research. Journal of communication, 43(2), 100-127.
Krane, M. (2010). The socially filtered media agenda: a study of agenda setting among news outlets on Twitter (Tesis de doctorado, University of Missouri--Columbia).
Krippendorf, K, (2018). Content analysis: An introduction to its methodology. Thousand Oaks, CA: Sage.
Krippendorf, K y Bock, M.A., (2018). The content analysis reader. Thousand Oaks, CA: Sage.
Krippendorff, K. y Bock, M. A. (2009). The content analysis reader. Sage.
Kümpel, A. S., Karnowski, V. y Keyling, T. (2015). News sharing in social media: A review of current research on news sharing users, content, and networks. Social media+ society, 1(2), 2056305115610141.
Kwak, H., Lee, C., Park, H. y Moon, S. (2010, April). What is Twitter, a social network or a news media? In Proceedings of the 19th international conference on World wide web (pp. 591-600). AcM.
Lara, T. (2008). La nueva esfera pública. Los medios de comunicación como redes sociales. Telos, 76, 128-131.
Leskovec, J., Backstrom, L. y Kleinberg, J. (2009, June). Meme-tracking and the dynamics of the news cycle. In Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining (pp. 497-506). ACM.
Lasorsa, D. L., Lewis, S. C. y Holton, A. E. (2012). Normalizing Twitter: Journalism practice in an emerging communication space. Journalism studies, 13(1), 19-36.
López-Escobar, E., Llamas, J. P. y McCombs, M. (1996). Una dimensión social de los efectos de los medios de difusión: agenda-setting y consenso. Comunicación y Sociedad, 9 (1 y 2), 91-125.
Martin, S. y Grüb, B. (2016). Towards a process of agenda setting driven by social media. International Journal of Energy Sector Management, 10(1), 38-55.
McCombs, M. (2005). A look at agenda-setting: Past, present and future. Journalism studies, 6(4), 543-557.
McCombs, M. E. y Shaw, D. L. (1972). The agenda-setting function of mass media. Public opinion quarterly, 36(2), 176-187.
McCombs, M. y Evatt, D. (1995). Issues and attributes: Exploring a new dimension in agenda setting. Communicacion y Sociedad, 8(1), 7-32.
Meraz, S. (2009). Is there an elite hold? Traditional media to social media agenda setting influence in blog networks. Journal of Computer-Mediated Communication, 14(3), 682-707.
Meraz, S. (2011). Using time series analysis to measure intermedia agenda-setting influence in traditional media and political blog networks. Journalism & Mass Communication Quarterly, 88(1), 176-194.
Messner, M. y Distaso, M. W. (2008). The source cycle: How traditional media and weblogs use each other as sources. Journalism Studies, 9(3), 447-463.
Messner, M. y Garrison, B. (2011). Study shows some blogs affect traditional news media agendas. Newspaper Research Journal, 32(3), 112-126.
Mitchelstein, E. y Boczkowski, P. J. (2018). Juventud, estatus y conexiones. Explicación del consumo incidental de noticias en redes sociales. Revista mexicana de opinión pública, (24), 131-145.
Newman, N., Fletcher, R., Kalogeropoulos, A., Levy, D. A. y Nielsen, R. K. (2017). Reuters Institute digital news report 2017.
Noguera Vivo, J. M. (2010). Redes sociales como paradigma periodístico. Medios españoles en Facebook. Revista Latina de Comunicación Social, 75 (175-186).
Oeldorf-Hirsch, A., Birnholtz, J.y Hancock, J. T. (2017). Your post is embarrassing me: Face threats, identity, and the audience on Facebook. Computers in human behavior, 73, 92-99.
Parmelee, J. H. (2014). The agenda-building function of political tweets. New Media & Society, 16(3), 434-450.
Raimondo Anselmino, N. y Bertone, M. (2013). Prensa y Redes Sociales en Internet: Aproximaciones a la relación de dos diarios argentinos en línea con Facebook y Twitter.
Roberts, M., Wanta, W. y Dzwo, T. H. (2002). Agenda setting and issue salience online. Communication Research, 29(4), 452-465.
Rodríguez Díaz, R. (2004). Teoría de la Agenda-Setting: aplicación a la enseñanza universitaria. Observatorio Europeo de Tendencias Sociales.
Rost, A. (2012). Modelos de uso y gestión de redes sociales en el Periodismo. In Trabajo presentado en el IV Congreso Internacional de Ciberperiodismo y Web (Vol. 2).
Sayre, B., Bode, L., Shah, D., Wilcox, D. y Shah, C. (2010). Agenda setting in a digital age: Tracking attention to California Proposition 8 in social media, online news and conventional news. Policy& Internet, 2(2), 7-32.
Semetko, H. A. y Canel, M. J. (1997). Agenda-senders versus agenda-setters: Television in Spain's 1996 election campaign. Political Communication, 14(4), 459-479.
Skogerbø, E. y Krumsvik, A. H. (2015). Newspapers, Facebook and Twitter: Intermedial agenda setting in local election campaigns. Journalism Practice, 9(3), 350-366.
Sweetser, K. D., Golan, G. J. y Wanta, W. (2008). Intermedia agenda setting in television, advertising, and blogs during the 2004 election. Mass Communication & Society, 11(2), 197-216.
Valeriani, A. y Vaccari, C. (2016). Accidental exposure to politics on social media as online participation equalizer in Germany, Italy, and the United Kingdom. New Media & Society, 18(9), 1857-1874.
Vis, F. (2013). Twitter as a reporting tool for breaking news: Journalists tweeting the 2011 UK riots. Digital journalism, 1(1), 27-47.
Weaver, D. y Elliott, S. N. (1985). Who sets the agenda for the media? A study of local agenda-building. Journalism Quarterly, 62(1), 87-94.
Wright, D. K. y Hinson, M. D. (2008). How blogs and social media are changing public relations and the way it is practiced. Public relations journal, 2(2), 1-21.
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Published
20/03/2019
How to Cite
Panza Guardatti, M., Mitchelstein, E., & Boczkowski, P. J. (2019). Politics on the homepage, entertainment on social media: news media agenda on their homepages, Facebook and Twitter. Revista De Comunicación, 18(1), 135–150. https://doi.org/10.26441/RC18.1-2019-A7
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Portal de Revistas de la Universidad de Piura.