Politics on the homepage, entertainment on social media: news media agenda on their homepages, Facebook and Twitter

Authors

DOI:

https://doi.org/10.26441/RC18.1-2019-A7

Keywords:

news agenda, social media, journalism, news online, news cycle

Abstract

This work examines the online agenda of two of the most important newspapers in Argentina -Clarín and La Nación- through quantitative content analysis of the news stories published on their respective homepages and on the official accounts of these two media outlets on Facebook and Twitter. The analysis of 3.780 news shows that newspapers maintain an agenda related to public affairs on their home pages, while on social networks they prioritize news related to non-public topics. The divergence is lowest early in the morning and increases throughout the day. This paper explores the reasons for the differences between the topics selected by the news companies on their homepages and their social media presence.

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Author Biographies

Mattía Panza Guardatti, Universidad de San Andrés

Licenciado en Comunicación por la Universidad de San Andrés (Argentina)

Eugenia Mitchelstein, Universidad San Andrés

Doctora del departamento de Comunicación de Northwestern University, Profesora adjunta en la Universidad San Andrés y y co-directora del Centro de Estudios sobre Medios y Sociedad en Argentina

Pablo J. Boczkowski, Northwestern University

Ph.D. en Science and Technology Studies (Cornell University), profesor en el  Department of Communication Studies en Northwestern University y co-director del Centro de Estudios sobre Medios y Sociedad en Argentina

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Published

20/03/2019

How to Cite

Panza Guardatti, M., Mitchelstein, E., & Boczkowski, P. J. (2019). Politics on the homepage, entertainment on social media: news media agenda on their homepages, Facebook and Twitter. Revista De Comunicación, 18(1), 135–150. https://doi.org/10.26441/RC18.1-2019-A7

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Papers