Article

 

Profile of a group of university audience in Mexico according to their citizen participation, trust in institutions and civic interaction in the media in 2017.

 

Received: 23-03-2018 – Accepted: 14-06-2018

https://doi.org/10.26441/RC17.2-2018-A5

Abstract

The present quantitative study shows the singularities of the university audience in Mexico in 2017, measured according to their civic participation, how they assess national institutions, and how they interact with the media regarding social and political issues. The surveyed population consisted of 1,195 young adults of 23 years of average age and who are part of private universities located in Jalisco, Mexico City and Aguascalientes. The results indicate that the offline participation in social capital is more significant than online participation of this university audience. The only institutions that have an approval index for this audience are religious institutions, universities, and the media. Finally, the university audience in Mexico has features of being passive and conservative regarding its consumption of information and its political participation in media. This population reflects apathy in expressing their opinion in media regarding social and political issues in the country.

Keywords

university audience; social capital; trust.

 

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References

 

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María-Elena Gutiérrez-Rentería es Doctora en Comunicación Pública por la Universidad de Navarra y Profesora Investigadora de la Escuela de Comunicación de la Universidad Panamericana (México). egutierr@up.edu.mx, https://orcid.org/0000-0001-5431-8223

 

Josefina C. Santana es Doctora en Educación por el ITESO, Universidad Jesuita de Guadalajara y Profesora Investigadora de la Escuela de Comunicación de la Universidad Panamericana. jsantana@up.edu.mx, https://orcid.org/0000-0001-7923-5088

 

Carlos López-Hernández es Doctor en Dirección de las Organización por la Universidad Popular Autónoma del Estado de Puebla y Director de Área y Profesor investigador de la Escuela de Ciencias Económicas y Empresariales de la Universidad Panamericana. calopez@up.edu.mx, https://orcid.org/0000-0003-3054-9670

 

Martha-Guadalupe Pérez-Ayala Madero es Doctora en Educación por la Universidad Autónoma de Guadalajara y Profesora Investigadora de la Escuela de Ciencias Económicas y Empresariales de la Universidad Panamericana . mperez@up.edu.mx, https://orcid.org/0000-0001-7399-8674

 

Lea Hellmueller es Doctora en periodismo por la Universidad de Fribourg (Suiza) y Profesora Asistente de Periodismo de la Valenti School of Communication de la Universidad de Houston (Estados Unidos). lchellmu@Central.UH.EDU, https://orcid.org/0000-0002-6609-9395