Article

Comparison between the political information consumption of the general voter and specialized audiences. The cases of the Argentinian, Spanish and Venezuelan 2015 elections

https://doi.org/10.26441/RC16.2-2017-A3

Abstract

Different publics consume political information in different ways. The pattern of consumption of political information varies according to the different publics, not only in their intensity of use, but also in the various communication outlets used to inform themselves. This article compares the patterns of political information for the most interested publics (journalists, academics, consultants and political leaders) with general voters, taking as a case the study of the Argentinian, Spaniard and Venezuelan elections of 2015.

Keywords

infopolitics; media use; critical elections; political communication; Argentina; Spain; Venezuela

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References

Carmen Beatriz Fernández es Magíster en Administración de Empresas (IESA, Venezuela) y en Campañas Electorales (University of Florida, USA). Es profesora del IESA en Comunicación Política y Urbanista (USB, Venezuela). Actualmente es aspirante doctoral de la Universidad de Navarra e investigadora invitada en su Center for Internet Studies and Digital Life. cbfer@datastrategia.com, http://orcid.org/0000-0003-0609-0695

Jordi Rodríguez Virgili es Licenciado en Periodismo, Doctor en Ciencias de la Información por la Universidad de Navarra y Profesor titular de Comunicación Política de la misma universidad. Actualmente es Vicedecano de Profesorado y Ordenación Académica de su Facultad de Comunicación e Investigador del Center for Internet Studies and Digital Life de la Universidad de Navarra.jrvirgili@unav.es, http://orcid.org/0000-0002-7952-5664