"El cocktail profesional", cuando el papel del periodista se confunde con el de agente de relaciones públicas
Palabras clave:
papel del periodista, agente de relaciones públicasResumen
Tomando como referencia las teorías de Keith Macdonald sobre Sociología de las Profesiones (1995) y los tradicionales conceptos de principios, valores y responsabilidades periodísticas, este artículo se centra en la creciente tendencia que existe en el campo del periodismo hacia una confusión de los roles profesionales. Apoyado en una encuesta realizada a periodistas daneses en la primavera de 2001, este trabajo procura mostrar las crecientes paradojas del contexto periodístico profesional danés, los problemas y las posibilidades que se generan cuando los periodistas llevan a cabo, paralelamente, tanto tareas profesionales propias del periodismo como aquellas propias del campo de las relaciones públicas.
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