Trabajemos juntos: Coworking online y sincrónico en Twitch como muestra del potencial colaborativo del live-streaming

Autores/as

DOI:

https://doi.org/10.26441/RC21.1-2022-A3

Palabras clave:

live-streaming, redes sociales, Twitch, coworking, plataformas, streaming, streamers, comunidad, competencia digital, educación mediática

Resumen

La migración de creadores desde otras plataformas y la aparición de nuevas líneas de contenido están diversificando el universo temático de Twitch.tv más allá de su posición hegemónica en el ámbito del gaming. Este artículo explora las potencialidades colaborativas, educativas y creativas de las plataformas de live-streaming a través del análisis de la experiencia de coworking online “Sala de trabajo” lanzada por el canal de Twitch “JaimeAltozano” en plena irrupción de la crisis sanitaria del Covid-19. Una iniciativa que logró generar en tres meses de actividad una suma de 222.172 horas trabajadas por la comunidad participante. Nos aproximamos a este caso de estudio a partir de una metodología de investigación mixta (mixed method research design) que integró un estudio cuantitativo del fenómeno, 67 entrevistas en profundidad a usuarios y técnicas etnográficas de análisis de contenido. Los resultados obtenidos en las tres fases de investigación avalan la utilidad de la experiencia como enclave virtual dedicado a la productividad y ayudan a construir una cartografía del fenómeno en torno a siete conceptos clave: gamificación, sincronicidad, comunidad, participación, libre operabilidad y atmósfera común. Ante el contexto creciente de plataformización de los productos culturales, esta investigación constituye una inmersión efectiva en la realidad mediática de Twitch más allá del universo del videogaming y supone una muestra de las múltiples posibilidades de aporte comunitario y empoderamiento mediático a través del live-streaming.

Biografía del autor/a

Álex Buitrago, Universidad de Valladolid

Doctor en Comunicación y profesor e investigador del área de Comunicación Audiovisual y Publicidad de la Universidad de Valladolid. Codirector del Laboratorio de Educación en Redes Sociales del Campus María Zambrano de Segovia.

Alberto Martín García, Universidad de Valladolid

Doctor en Comunicación y profesor asociado en el Grado de Publicidad y Relaciones Públicas de la Universidad de Valladolid. Codirector del Laboratorio de Educación en Redes Sociales del Campus María Zambrano de Segovia.

Lidia Torres Ortiz, Universidad de Valladolid

Máster en Comunicación con Fines Sociales por la Universidad de Valladolid e investigadora centrada en el estudio de la educación mediática y la concienciación social a través de la comunicación.

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Publicado

18-03-2022

Cómo citar

Buitrago, Álex, Martín García, A., & Torres Ortiz, L. (2022). Trabajemos juntos: Coworking online y sincrónico en Twitch como muestra del potencial colaborativo del live-streaming. Revista De Comunicación, 21(1), 49–65. https://doi.org/10.26441/RC21.1-2022-A3

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