Heath, Robert (2003). The Hidden Power of Advertising

Authors

  • Lizardo Vargas Bianchi Universidad de Piura

Keywords:

review

Abstract

El subtítulo de la monografía de Robert Heath, “Cómo el procesamiento de baja implicancia influye en la forma en que seleccionamos marcas” es la pincelada perfecta que describe el contenido de todo su manuscrito. Heath, ingeniero por la Universidad de Cambridge, ha trabajado durante años en la industria del marketing y la publicidad; en la actualidad dirige la consultora The Value Creation Company y es profesor en la escuela de negocios de la Universidad de Bath.

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Published

2022-06-05

Issue

Vol. 5 No. 1 (2006)

Section

Book Review

License

Copyright (c) 2022 Copyright 2026 Journal of Communication and the authors

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How to Cite

Vargas Bianchi, L. . (2022). Heath, Robert (2003). The Hidden Power of Advertising. Revista De Comunicación, 5(1), 150-151. https://revistadecomunicacion.com/article/view/2849

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