Stalman, A. (2014). Brand off on: el branding del futuro

Authors

  • Francisco Arbaiza Rodríguez Universidad de Piura

Keywords:

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Abstract

En su reciente libro, “Brand Off On: El branding del futuro”, Andy Stalman, el ya reconocido especialista en Branding de España y Latinoamérica, somete a reflexión este particular concepto en el marco del inestable contexto actual. El experto aporta una serie de consideraciones sobre el Branding y su determinante influencia en las relaciones entre las marcas y las comunidades, todas ellas sometidas por los acelerados cambios de las tecnologías digitales y sobre todo, por todo el poder que le otorga a la red de usuarios.

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Published

2022-05-24

Issue

Vol. 13 No. 1 (2014)

Section

Book Review

License

Copyright (c) 2022 Copyright 2026 Journal of Communication and the authors

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How to Cite

Arbaiza Rodríguez, F. (2022). Stalman, A. (2014). Brand off on: el branding del futuro. Revista De Comunicación, 13(1), 180-181. https://revistadecomunicacion.com/article/view/2726

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