Trends in the Media Industry of South America in the digital transition

Authors

Keywords:

digital convergence, media management, innovation, business models, paywall, programmatic advertising

Abstract

Traditional media (press, radio and television) in South America have better expectations regarding the process of digital transition faced by communication companies and industries on a global level. This hypothesis is contrasted by comparing two elements. First, the evolution trends of the media sector in Latin America collected by sectorial databases of the World Association of Newspapers and New Publishers, the Eurodata´s general audience report, the Pew State of the News Media and the Global Entertainment & Media Outlook 2016-2020. Second, the results of an own survey to 166 managers from 19 Latin American countries. Media managers from the area confirm that traditional media will grow up to 5% and digital media and advertising could reach 10% and more in the coming years..

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Author Biographies

  • Francisco Campos-Freire, Universidad de Santiago de Compostela

    Doctor en Ciencias de la Comunicación por la Universidad de Santiago de Compostela, España y profesor de Gestión de la Empresa Informativa y Audiovisual de la Facultad de Ciencias de Comunicación en la misma universidad

  • Jenny Yaguache, Universidad Técnica Particular de Loja

    Doctora en Ciencias de la Comunicación por la Universidad de Santiago de Compostela, España  y  profesora de la Escuela de Comunicación de la Universidad Técnica Particular de Loja

  • Nancy Ulloa, Pontificia Universidad Católica de Ibarra

    Doctora en Ciencias de la Comunicación por la Universidad de Santiago de Compostela, España  y profesora de la Escuela de Comunicación de la Pontificia Universidad Católica de Ibarra, Ecuador

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Published

2017-09-20

Issue

Vol. 16 No. 2 (2017)

Section

Papers

License

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How to Cite

Campos-Freire, F., Yaguache, J., & Ulloa, N. (2017). Trends in the Media Industry of South America in the digital transition. Revista De Comunicación, 16(2), 33-59. https://revistadecomunicacion.com/article/view/986

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