Vol. XI

2012

Autores:

Vara Miguel, Alfonso; Díaz Espina, Carolina

 

Modelos de negocio y estrategia editorial: el caso del wsj.com

 

Bibliografía


  • ANDERSON, C. (2009). Gratis. El futuro de un precio radical. Barcelona: Tendencias.
  • ARRESE, Á (2004). “Algunas consideraciones sobre la gestión de productos y contenidos de los medios". Comunicación y Sociedad, vol. XVII, n. 2, 9-44.
  • AUDIT BUREAU OF CIRCULATIONS. Marzo 2012: http://accessabc.wordpress.com/2012/05/01/the-top-u-s-newspapers-for-march-2012/. Consultado el 11 de mayo de 2012.
  • BARBER, L. (2011).  The Business of Journalism: a view from the frontline. The Hugh Cudlipp Lecture.
  • CAMPOS FREIRE, F. (2010). “Las empresas de medios de comunicación revisas y amplían sus modelos de negocio”. Razón y Palabra 74.
  • CAO, Z. y LI, X. (2006). “Effect of growing internet newspapers on circulation of U.S. print newspapers”. En LI, X. Internet newspapers: the making of a mainstream médium”. Nueva Jersey. Lawrence Earlbaum Associates, 121-138.
  • CASADESUS – MASANELL, R. y ZHU, F. (2010). “Strategies to Fight Ad-Sponsored Rivals”. Management Science 56, 1484-1499.
  • CHYI, H.I. y LASORSA, D.L. (1999). “Access, use and preferences for online newspapers”. Newspaper Research Journal 20 (4), 2-13.
  • CHYI, H.I y LASORSA, D.L. (2002). “An exploratory study on marke relation between online and print newspapers”. Journal of Media Economics 15 (2), 91-106.
  • CHYI, H.I. y SYLVIE, G. (2000). "On-line newspapers in the US: Perceptions of markets, products, revenue and competition". International Journal of Media Economics 2 (18), 69-77.
  • CHYI, H. I. y SHATIN, N.T. (2002). “No one would pay for it? Web content as inferior goods”. Fith World Media Economics Conference, Turku, Finlandia.
  • CHYI, H. I. (2005). “Willingness to pay for on-line news: an empirical study on the viability of the subscription model”. Journal of Media Economics 2 (18), 131-142.
  • CHYI, H. I. y YANG, M.J. (2009). “Is online news an inferior good? Examining the economic nature of online news among users”. Journalism & Mass Communication Quarterly 86 (3), 594-612.
  • CHYI, H.I y YANG, M.J. (2012). “Who would miss getting news online and why (no)? Examining the emotional attachament to online news – an inferior good”. En LEE, F.L.F. et al. (eds.) Frontiers in new media research. Routledge.
  • CHYI, H.I. y LEE, A. (2012). “Theorizing online news consumptions: a structural model linking preference, use and paying intent”. Artículo presentado al 13th International Symposium on Online Journalism, Austin, Texas, 20 y 21 de abril de 2012.
  • CUSUMANO, M.A. (2010). Staying power – Six enduring principles for managing strategy & innovation in an uncertain world. Reino Unido, Oxford University Press.
  • DIMMICK, J, CHEN, Y. y LI, Z. (2004). “Competition between the internet and traditional news media: the gratification-opportunities niche dimension”. Journal of Media Economics 17 (1), 19-33.
  • FINDAHL, O. (2008). “The role of internet in a changing mediascape: competitor or complement?. Observatorio (OBS) Journal 6, 209-222.
  • GENTZKOW, M. (2007). “Valuing new goods in a model with complementarity: online newspapers”. American Economic Review 97 (3).
  • GREER, J. y MENSING, D. (2004): “US news websites better, but small papers still lag”. Newspapers Research Journal 25 (2), 98-112.
  • HALL, J. (2001). Online Journalism. Londres: Pluto Press.
  • HERBERT, J., y THURMAN, N. (2007). “Paid content strategies for news websites”. Journalism Practice, 1(2), 208-226.
  • KAUFFMANN, R. y WANG, B. (2002): “Tuning into the digital channel: evaluating business model characteristics for internet firm survival”. Information Technology and Management 3 (9), 215-232.
  • MACNAMARA, J. (2010). “Remodelling media: the urgent search for new media business models”. Media International Australia 137, 20-137.
  • MENSING, D. y REJFEK, J. (2005). "Prospects for Profit: the (un)evolving business model for online news". Comunicación presentada en el 6th International Symposium on Online   Journalism, Austin, Texas, EE.UU.
  • MENSING, D. (2007). “On-line revenue business model has changed Little since 1996”. Newspaper Research Journal 2 (28), 22-37.
  • PENG,  F.Y, Tham, N. I. y XIAOMING, H. (1999). "Trends in Online Newspapers: a look at the US Web". Newspaper Research Journal 20 (2), 52-64.
  • PICARD, R.G. (1989). Media economics: concepts and issues. Newbury Park, California: Sage Publications.
  • PICARD, R.G. (2000). “Changing business models of online content services: Their implications for multimedia and other content producers”. International Journal on Media Management 2 (2), 60-68.
  • PICARD, R.G. (2002). The economics and financing of media companies. Nueva York: Fordham University Press.
  • PICARD, R.G. (2006). “Issues and challenges in the provision of press subsidies”. En FERNANDEZ ALONSO, I. et al (eds.). Press Subsidies in Europa, Generalitat de Catalunya, Barcelona, 211-220.
  • PICARD, R.G y MANDUCHI, A. (2009). “Circulations, revenues and profits in a newspaper market with fixed advertising costs”. Journal of Media Economics 22 (4), 211-238.
  • SALAVERRÍA, R. y NEGREDO, S. (2008). Periodismo integrado. Convergencia de medios y reorganización de redacciones. Barcelona: Ed. Sol 90.
  • SALAVERRÍA, R. (2012). “Extrema turbulencia en los medios en 2011”. Anuario ThinkEPI (6), 161-165.
  • STAHL, F., SCHÄFER, M.-F. y MAASS, W. (2004). “Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles”. The International Journal on Media Management, 6(1/2), 59.
  • STEINBOCK, D. (2000). “Building dynamic capabilities: The Wall Street Journal interactive edition: A successful online subscription model (1993–2000)”. International Journal on Media Management, 2 (3), 178-194.
  • TENORE, M.J. (2012). “New York Times takes next step to increase digital subscribers by launching a new ad campaign”, en Poynter: http://www.poynter.org/latest-news/top-stories/172666/new-york-times-takes-next-step-to-increase-digital-subscribers-by-launching-a-new-ad-campaign/ Artículo consultado el 14 de mayo de 2012.
  • VARA, A. (2008). “El caso del WSJ.com: del modelo de suscripción al modelo gratuito”. En MEDINA, M. y FAUSTINO, P. (eds.) The changing media business environment, Oporto: Media XXI, 283-303.
  • VARA , A. (2010). “Periodismo económico: del modelo de nicho al generalista. El caso del WSJ.com”. En BLANCO, E. y RAMÍREZ, F. (coords.), Tendencias del periodismo especializado.  Málaga: Servicio de Publicaciones de la Universidad de Málaga, 31-47.
  • VOGEL, J., SHULLMAN, B. y D’AMICO, T. (2009). “Viability of charging for online content”. Artículo presentado a Worldwide Readership Research Symposium 2009, España, Valencia.
  • WESTERLUND, M, RAJALA, R. y LEMINEN, S (2011). “Insights into the dynamics of business models in the media industry”. Laurea-ammattikorkeakoulun julkaisusarja. A.,74, Laurea publications. A., 74, Vantaa.
  • WAN, World Editors Forum y McKinsey Company, (2010). Newsroom Barometer 2010.
  • WAN/IFRA (2010). “New revenue models for newspaper companies”. Shaping the future of the Newspaper. World Association of Newspapers and New Publishers.

 

 

arriba


 

Ficha resumenpdf
Revista de Comunicación - Facultad de Comunicación - Universidad de Piura | www.udep.edu.pe | Aviso legal