FITÓ-CARRERAS, María; VIDAL-MESTRE, Montserrat; MÉNDIZ-NOGUERO, Alfonso. Branded content in the sound medium: comparative study of its suitability in radio versus podcasting. Revista de Comunicación, Piura, Perú., v. 23, n. 2, p. 73–90, 2024. DOI: 10.26441/RC23.2-2024-3494. Disponível em: https://revistadecomunicacion.com/article/view/3494. Acesso em: 4 feb. 2026.