Vol. XIV



Suing, Abel; Arrobo, Juan Pablo; Campos-Freire, Francisco



Social Media in the promotion of cultural content in television, analysis of case in Ecuador.




The cultural and educational programs aimed at the television of Ecuador are analyzed in relation to the use of social media, in a context of new legislation. The purpose is to establish the integration in social media from Facebook and Twitter in the programs Educa TV, Aprendamos y Expresarte.. The instruments used are the rate of participation in Facebook and Twitter Following - Followers ratio, in addition to interviews with involved. It is concluded that the cultural content tend to increase, the hearings do not build collectively; and, producers should not fail to create content, community, conversation.





Social Networks, televisión, culture, media convergence, participation.

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