Vol. XII



Álvarez Nobell, Alejandro; Muñiz Velázquez, José Antonio



Happiness and development of culture in organizations, a psychosocial approach




Organizations, economically sustainable, must serve people, inside and outside of them, to contribute from the mission mark, to his happiness. Assuming that the higher the impregnation of organizational culture, the greater degree of happiness among people of an organization are the results of an investigation that allowed linking people’s happiness, a psychosocial approach, with the implementation of organizational culture (meaning belonging and commitment). The case study was conducted in 2011/2012 on a European leader in the distribution sector.





positive communication, happiness, organizations, corporate culture.


Revista de Comunicación - Facultad de Comunicación - Universidad de Piura | www.udep.edu.pe | Legal Notice