Article

Emotional response to audiovisual fictions. Theoretical and methodological approaches

Abstract

The concepts of Emotional response to films and Identification remain a commonly called upon resource for considering how media audiences might be influenced into taking up moral and cultural positions. This article shows different theoretical approaches for studying this topic and it provides the findings of empirical investigations
conducted in the past years. Methodological questions arise during the surveys could be indicatives of the problems in this specific area of Communication Studies.

Keywords

audiences, emotional response to films, identification, research methods in Communication