Mi smartphone y yo. Las motivaciones para usarlo entre jóvenes chilenos. Un estudio a través del tiempo

Autores/as

DOI:

https://doi.org/10.26441/RC23.1-2024-3334

Palabras clave:

Centennials, millennials, smartphones, redes sociales, teoría de Usos y Gratificaciones

Resumen

El objetivo de nuestra investigación es medir cómo los usos y motivaciones para usar teléfonos inteligentes por parte de la joven población chilena han cambiado a través del tiempo y cómo estas motivaciones para comprometerse con los teléfonos inteligentes afectan el tiempo dedicado a enviar mensajes de texto en estos dispositivos portátiles.

Replicamos una encuesta cara a cara entre millennials y centennials chilenos, realizada por primera vez en 2009 (n= 1.320), repetida en 2015 (n= 744) y realizada nuevamente en 2021 (n= 846). Esta última ola se realizó entre julio y noviembre a sujetos de entre 18 y 25 años residentes en Chile.

El cuestionario incluyó 44 preguntas basadas en escalas previamente validadas en estudios que relacionan la Teoría de Usos y Gratificaciones con los teléfonos móviles, actitudes hacia la tecnología y evaluaciones de los usuarios sobre los atributos de los teléfonos móviles definidas por Albarran (2009). También se incluyeron variables relacionadas con datos demográficos (por ejemplo, zona de residencia) y de género, que los encuestados declararon.

La mayoría de las motivaciones para utilizar teléfonos inteligentes medidas en nuestra encuesta de 2021 fueron las mismas que medimos en 2015 y 2009, pero otras son nuevas. Para medir cómo ha cambiado el atractivo de las motivaciones a lo largo del tiempo, realizamos una comparación de medias. También realizamos un análisis factorial exploratorio para agregar motivaciones y análisis de regresión para cuantificar cómo las motivaciones afectaban el tiempo que los jóvenes dedicaban a enviar mensajes de texto.

Métricas

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Biografía del autor/a

Ricardo Alberto Leiva Soto, Universidad de los Andes

Doctor en Comunicación por la Universidad de Navarra, Master en Periodismo profesional por la Universidad Complutense de Madrid. Profesor e investigador de las Facultades de Comunicación de la Universidad de los Andes. Director del Diplomado de Comunicación Corporativa y Director de Educación Continua de la Facultad de Comunicación de la Universidad de los Andes. https://orcid.org/0000-0003-1388-9120,  rleiva@uandes.cl

Cristóbal Fernando Benavides Almarza, Universidad de los Andes

Doctor en Comunicación por la Universidad de Navarra. Profesor Asociado y Decano de la Facultad de Comunicación de la Universidad de los Andes. Es miembro del Consejo Editorial de International Journal of Hispanic Media y de International Journal of Media Management. Desde 2021 es Miembro del Comité Científico de la International Media Management Academy Association (IMMA). Su investigación se centra en Gestión de Medios, Innovación, Compromiso y Liderazgo. https://orcid.org/0000-0001-5573-6785,  cbenavides@uandes.cl

Alejandra Riveros Martínez, Universidad Central de Chile

Magíster en Docencia Universitaria y Doctoranda en Comunicación. Directora de la carrera de Publicidad de la Universidad Central de Chile. Profesora guía de proyectos de título tanto de pregrado como posgrado. Su investigación se centra en temáticas de comunicación y género. Gestora y ejecutora de proyectos de vinculación con el entorno en materia de comunicaciones, con énfasis en jóvenes, mujeres y personas mayores. https://orcid.org/0000-0001-6853-3223.  ariverosm@ucentral.cl

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Publicado

31-01-2024

Cómo citar

Leiva Soto, R. A. ., Benavides Almarza, C. F. ., & Riveros Martínez, A. . (2024). Mi smartphone y yo. Las motivaciones para usarlo entre jóvenes chilenos. Un estudio a través del tiempo. Revista De Comunicación, 23(1), 295–313. https://doi.org/10.26441/RC23.1-2024-3334

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