Implicación emocional y deseo aspiracional en el relato periodístico de The Newsroom (HBO). Análisis de la audiencia profesional en España
DOI:
https://doi.org/10.26441/RC22.1-2023-3070Palabras clave:
audiencias, emociones, fandom, ficción, televisión, series dramáticas, The Newsroom, entretenimiento mediáticoResumen
El presente artículo expone los resultados de una investigación realizada a los seguidores de la serie televisiva The Newsroom (HBO) en España. Para ello, se llevaron a cabo dos grupos de discusión (N=17) integrados por periodistas (con diversos roles en medios locales y nacionales) y por estudiantes de periodismo procedentes de diferentes universidades españolas. Los participantes fueron cuestionados acerca de sus experiencias, conocimientos y percepciones de la trama y los personajes de la ficción audiovisual. La interpretación de los datos se realizó a partir de cuatro niveles, que evaluaron la implicación emocional de menor a mayor grado: (1) transportación, (2) identificación, (3) interacción parasocial y (4) adoración (worship). La hipótesis principal abordó la relación entre los planteamientos éticos de The Newsroom y la implicación afectiva de los fans.
Los resultados obtenidos ayudarán a entender el alto grado de identificación de los espectadores con el contenido mediático. La interiorización de valores éticos, la adopción del punto de vista del personaje y la reflexión sobre su misión informativa, a partir de la propuesta de la ficción, son aspectos significativos. Los seguidores demostraron una tendencia aspiracional a través de la empatía y el deseo de imitación de los personajes principales. Los razonamientos de los fans desvelaron interacciones parasociales y sus experiencias de transportación (inmersión en el relato) demostraron habilidades críticas, expresadas mediante contraargumentos.
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