Procesos de interacción en Instagramers latinoamericanas. El caso de Perú y Colombia durante el 2019
DOI:
https://doi.org/10.26441/RC19.2-2020-A9Palabras clave:
instagram, redes sociales, participación, comunicación, interacciónResumen
Con el objetivo de evaluar las formas de interacción en las principales Instagramers de Perú y Colombia, se efectuó un análisis exploratorio de sus perfiles en la plataforma audiovisual Instagram durante el año 2019. Por esta razón, primeramente, se recurre a la herramienta Heepsy para establecer las influenciadoras con mayor injerencia dentro de la plataforma en ambos países y posteriormente, a través de las herramientas de monitoreo Fan Page Karma y Social Blade, determinar un conjunto de variables y parámetros respecto a su interacción. Los resultados visibilizan que el índice de audiencia es mayor para las Instagramers de Colombia que para Perú. Además, se observa una clara tendencia por parte de los públicos digitales en valorar el contenido a través de “me gusta” como muestra de una interacción con él, pero en contraparte, se demuestra una disminución representativa en expresar con palabras y en comentarios sus impresiones respecto a lo que observan; esto queda establecido también en los bajos niveles de compromiso que registran la mayoría de Instagramers.
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Riquelme, H. (2017). Instagram: its influence to psychologically empower women. Information Technology & People, 31(6), 1113-1134. https://doi.org/10.1108/ITP-03-2017-0079
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Tiggemann, M. y Barbato, I. (2018). “You look great!”: The effect of viewing appearance-related Instagram comments on women’s body image. Body Image, 25, 61-66. https://doi.org/10.1016/j. bodyim.2018.08.009
Venus, S. y Ryu, E. (2020). “I’ll buy what she’s #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55, 1-15. https://doi.org/10.1016/j. jretconser.2020.102121
Weismueller, J., Harrigan, P., Wang, S. y Soutar, G. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, Article in Press, 1-11. https://doi.org/10.1016/j. ausmj.2020.03.002
Wilkinson, J. (2018). Accessible, Dynamic Web Content Using Instagram. Information Technology and Libraries, 37(1), 19-26. https://doi.org/10.6017/ital.v37i1.10230
Arora, A., Bansal, S., Kandpal, C., Aswani, R. y Dwivedi, Y. (2019). Measuring social media influencer index- insights from Facebook, Twitter and Instagram. Journal of Retailing and Consumer Services, Vol. 49, 86-101. https://doi.org/10.1016/j.jretconser.2019.03.012
Baulch, E. y Pramiyanti, A. (2018). Hijabers on Instagram: Using Visual Social Media to Construct the Ideal Muslim Woman. Social Media + Socety, 4(4), 1-15. https://doi.org/10.1177/2056305118800308
Casaló, L., Flavián, C. e Ibáñez-Sánchez, S. (2018). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, Article in Press, 1-10. https:// doi.org/10.1016/j.jbusres.2018.07.005
Colliander, J. y Marder, B. (2018). ‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram. Computers in Human Behavior, 78, 34-43. https://doi.org/10.1016/j.chb.2017.09.015
Couture, A. (2020). The looking glass selfie: Instagram use frequency predicts visual attention to high-anxiety body regions in young women. Computers in Human Behavior, 108, 1-12. https:// doi.org/10.1016/j.chb.2020.106329
Despard, E. (2015). Photographic social media, designed landscapes and urban, place-based visibilities: in search of friction. Journal of Aesthetics & Culture, 7(1), 1-15. https://doi. org/10.3402/jac.v7.28242
Fernández, E. (2016). Juegos olímpicos, televisión y redes sociales. Editorial UOC.
Gómez, E. (2012). De la cultura Kodak a la imagen en red: una etnografía sobre fotografía digital. Editorial UOC.
Martínez-Sanz, R. y González-Fernández, C. (2018). Comunicación de Marca en Instagram, ¿Una Cuestión de Género? El rol del influencer de moda. Masculinities and Social Change,7(3), 230- 254. https://doi.org/10.17583/MCS.2018.3693
Matley, D. (2018). “Let’s see how many of you mother fuckers unfollow me for this”: The pragmatic function of the hashtag #sorrynotsorry in non-apologetic Instagram posts. Journal of Pragmatics, 133, 66-78. https://doi.org/10.1016/j.pragma.2018.06.003
Huang, Y. y Su, S. (2018). Motives for Instagram Use and Topics of Interest among Young Adults.
Future Internet, 10(77), 1-12. https://doi.org/10.3390/fi10080077
Hurley, Z. (2019). Imagined Affordances of Instagram and the Fantastical Authenticity of Female Gulf-Arab Social Media Influencers. Social Media + Society, 5(1), 1-16. https://doi. org/10.1177/2056305118819241
Procesos de interacción en Instagramers latinoamericanas. El caso de Perú y Colombia durante el 2019 (161-174)
Ichau, E., Frissen, T. y d’Haenens, L. (2019). From #selfie to #edgy. Hashtag networks and images associated with the hashtag #jews on Instagram. Telematics and Informatics, 44, 1-16. https://doi. org/10.1016/j.tele.2019.101275
Jackson, C. y Luchner, A. (2018). Self-presentation mediates the relationship between Self- criticism and emotional response to Instagram feedback. Personality and Individual Differences, 133, 1-6. https://doi.org/10.1016/j.paid.2017.04.052
Kim, J. y Kim, Y. (2019). Instagram user characteristics and the color of their photos: Colorfulness, color diversity, and color harmony. Information Processing Management, 54, 1494- 1505. https://doi.org/10.1016/j.ipm.2018.10.018
Lario, J.E. (2019). Técnicas de persuasión y comunicación digital. Caligrama.
Larsson, A. (2017). The News User on Social Media. Journalism Studies, 19(15), 2225-2242. https://doi.org/10.1080/1461670X.2017.1332957
Lee, C. y Chau, D. (2018). Language as pride, love, and hate: Archiving emotions through multilingual Instagram hashtags. Discourse, Context & Media, 22, 21-29. https://doi. org/10.1016/j.dcm.2017.06.002
Longobardi, C., Settani, M., Fabris, M.A. y Marengo, D. (2020). Follow or be followed: Exploring the links between Instagram popularity, social media addiction, cyber victimization, and subjective happiness in Italian adolescents. Children and Youth Service Review, 113, 1-7. https://doi.org/10.1016/j.childyouth.2020.104955
Lowe-Calverley, E., Grieve, R. y Padgett, C. (2020). A risky investment? Examining the outcomes of emotional investment in Instagram. Telematics and Informatics, 49, 1-11. https://doi. org/10.1016/j.tele.2019.101299
Mukherjee, P. y Jansen, B. (2020). Influence of Social Media Attitude in Cross Screen Conversation. Procedia Computer Science, 168, 129-138. https://doi.org/10.1016/j. procs.2020.02.275
Nandagiri, V. y Philip, L. (2018). The impact of influencers from Instagram and YouTube on their followers. International Journal of Multidisciplinary Research and Modern Education, 4 (1), 61-65.
Padrini, P. (2015). Facebook, internet y los medios digitales. Una guía para los padres de familia y los educadores. Editorial San Pablo.
Parmeleee, J. y Roman, N. (2020). Insta-Echoes: Selective Exposure and Selective Avoidance on Instagram. Telematics and Informatics, 52, 1-37. https://doi.org/10.1016/j. tele.2020.101432
Rietveld, R., Van Dolen, W., Mazloom, M. y Worring, M. (2020). What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. Journal of Interactive Marketing, Vol. 49, 20-53. https://doi.org/10.1016/j.intmar.2019.06.003
Riquelme, H. (2017). Instagram: its influence to psychologically empower women. Information Technology & People, 31(6), 1113-1134. https://doi.org/10.1108/ITP-03-2017-0079
Stevenson, O., Oluranti, M., Edemode, J. y Anyanwu, B. (2018). Impact of Social Media on the English Language Writing Abilities of Undergraduates in Ekpoma, Nigeria. Gist Education and Learning Research Journal, 17, 59-80. http://dx.doi.org/10.26817/16925777.412
Gonzalez-Carrion, E. L., y Aguaded, I.
Tiggemann, M. y Barbato, I. (2018). “You look great!”: The effect of viewing appearance-related Instagram comments on women’s body image. Body Image, 25, 61-66. https://doi.org/10.1016/j. bodyim.2018.08.009
Venus, S. y Ryu, E. (2020). “I’ll buy what she’s #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55, 1-15. https://doi.org/10.1016/j. jretconser.2020.102121
Weismueller, J., Harrigan, P., Wang, S. y Soutar, G. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, Article in Press, 1-11. https://doi.org/10.1016/j. ausmj.2020.03.002
Wilkinson, J. (2018). Accessible, Dynamic Web Content Using Instagram. Information Technology and Libraries, 37(1), 19-26. https://doi.org/10.6017/ital.v37i1.10230
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