¿De qué habla la gente en la indignación moral? Procesos de comunicación de “tormentas de fuego en línea” en Japón




Palabras clave:

“tormentas de fuego en línea”, redes sociales, comentarios agresivos, comunicación colectiva


En la era de Internet, los usuarios anónimos en línea pueden formar una reacción social al publicar grandes cantidades de críticas y comentarios insultantes, esto se considera violación de normas de etiqueta de las redes sociales. Estas llamadas “tormentas de fuego en línea”, o Enjō en japonés, tienden a incluir un comportamiento agresivo contra el objetivo de las mismas. Esta investigación tiene como objetivo revelar la dinámica de Enjō y explora cómo las personas se comunican entre sí en el proceso de formación de Enjō mediante la realización de un estudio de caso comparativo. Este estudio recopila tweets publicados en cinco casos de Enjō y compara cada caso para crear categorías conceptuales del proceso de comunicación de Enjō. Los resultados muestran que los participantes de Enjō interactúan entre sí para definir el problema de interés a través del intercambio de información. Además, se revela que hay dos tipos de procesos en la escalada de Enjō, "problematización social" y "villano". En conclusión, se discuten las implicaciones de estos hallazgos.

Biografía del autor/a

Hiroki Kato, University of Tokyo

Ph.D. Candidate in Sociology and Communication studies of the Graduate School of Interdisciplinary Information Studies of the University of Tokyo


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Cómo citar

Kato, H. (2020). ¿De qué habla la gente en la indignación moral? Procesos de comunicación de “tormentas de fuego en línea” en Japón. Revista De Comunicación, 19(1), 207–219. https://doi.org/10.26441/RC19.1-2020-A12