Discourse personalization: weblog's potential to transform the public sphere

Abstract

Born in the last decade of 20th century, weblogs have turned into a phenomenon that comes out of what, until now we have known as wide, heterogeneous and disperse borders of mass communication. Supported on RSS format (Really Simple Sindication, XML's dialect), weblogs are changing the way users make use of the internet.

In fact, the web was only a source of information and now is a space of communicative feedback. This is sealing the transformations of public sphere from traditional to pointcasting. The result for journalist would mean having their broadcasting usefulness limited to traditional media.

The aim of this paper is to analyze the weblog transformation potential in the public sphere by observing the changes inflicited on publishing traditional process. It constituted of three epigraphs: first, one analyzes historical-technical characteristics of weblog's feedback rewarded with recognized award Bloggin 2004; second, an introduction to essential characteristics of public sphere according to Victor Sampedro (2000) and José Luis Dader (1992); and third, one outlines a projection on what it might be its future with one incubation analyzes of messages contained in first pages of weblogs winners 2004.