Development, myths and discourse. The configuration of consume-world by language.

Authors

Keywords:

myth, discourse, discoursemarket, market, time, space, merchandise, individualism

Abstract

Myths have no longer a transcendental role since they have become related to the idea of progress (continuous change) and its legitimation in a consumer’s society. In order to respond –discursively- to the development conditions of market, myths have turn into mere scenarios to display merchandise. This paper explains some discursive ways myth has achived in order to provide sense for material, spatial and temporary limits of market societies.

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Author Biographies

  • Gustavo Garduño Oropeza, Universidad Autónoma del Estado de México

    Doctor en Filosofía por la Universidad Autónoma del Estado de México, profesor del área de Comunicación y miembro del Sistema Nacional de Investigadores Nivel 1 en México. Su línea de investigación es sobre crítica del lenguaje y filosofía de la comunicación en la Facultad de Ciencias Políticas y Sociales

  • Robert Stingl, Universidad Autónoma del Estado de México

    Magister en Filosofía por la Universidad de Viena, doctorante en humanidades por la Universidad Autónoma del Estado de México y profesor de carrera en el departamento de sociología.

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Published

2017-09-20

Issue

Vol. 16 No. 2 (2017)

Section

Working papers

License

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How to Cite

Garduño Oropeza, G., & Stingl, R. (2017). Development, myths and discourse. The configuration of consume-world by language. Revista De Comunicación, 16(2), 214-233. https://revistadecomunicacion.com/article/view/994