Opening sequences, the entrance hall on television fiction: identity building and brand

Authors

DOI:

https://doi.org/10.26441/RC19.2-2020-A10.1

Keywords:

opening, television shows, narrative analysis, graphic design, identity

Abstract

Opening sequences has been suffered from a transformation process until becoming an integral and integrating part of fictional story. The present text collects a study of the opening of Isabel, Víctor Ros and El Ministerio del tiempo, created by Javier Olivares. A research developed from four main points of work, analysis of formal, narrative, typographic and sound aspects. Through common and dissimilar traits shared with credit titles, it is about proving the relationship with the building process of identity and brand of the audiovisual product as an independent unit from its creator.

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Author Biographies

  • Silvia Magro-Vela, Universidad Rey Juan Carlos

    Máster en Cine, Televisión y Medios Interactivos, así como Licenciada en Comunicación Audiovisual y Profesora Visitante de Diseño Gráfico Audiovisual y Diseño Gráfico y Dirección de Arte en la Facultad de Ciencias de la Comunicación de la Universidad Rey Juan Carlos

  • Belén Puebla-Martínez, Universidad Rey Juan Carlos

    Doctora en Comunicación Audiovisual y Profesora Ayudante Doctora de Métodos de investigación en comunicación en la Facultad de Ciencias de la Comunicación de la Universidad Rey Juan Carlos.

  • Antonio Baraybar Fernández, Universidad Rey Juan Carlos

    Doctor en Ciencias de la Información por la Universidad Complutense de Madrid y Profesor Titular de Estrategia y Comercialización Audiovisual y Empresa de Publicidad y Gestión de Cuentas en la Facultad de Ciencias de la Comunicación de la Universidad Rey Juan Carlos

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Published

2020-09-11

Issue

Vol. 19 No. 2 (2020)

Section

Papers

License

The Revista de Comunicación retains the copyright to published works under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License and allows the author to maintain these rights without restriction.

This journal and its articles are published under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows users to: share, copy, and redistribute the material in any medium or format, provided that they: give appropriate credit, provide a link to the license, and indicate if changes were made; do not use our content for commercial purposes; and/or remix or transform the material.

How to Cite

Magro-Vela, S., Puebla-Martínez, B., & Baraybar Fernández, A. (2020). Opening sequences, the entrance hall on television fiction: identity building and brand. Revista De Comunicación, 19(2), 175-191. https://doi.org/10.26441/RC19.2-2020-A10.1

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