Revista de Comunicación

Digital Platforms and Right to Information: From Mere Hosts to Responsible Actors

Blanca Basanta Vázquez — 2025-02-03

Despite the apparent neutrality of digital platforms, they exert a significant influence on the mediation of information, which raises questions about their responsibility to guarantee the right to information and democratic sustainability. This article analyses the intermediary role of digital platforms, considering that their presence has transformed the model of public communication. Taking as a starting point Desantes' (1994) defence of information as a human and social good, which engenders a duty for those who issue it, this research argues that digital platforms, like media, must assume a structural responsibility with information. This article explores, through a discussion with the ideas of the main theorists, how platforms have altered public communication, challenging traditional principles of the media and underlining the need to demand operational responsibility from them, as has been done by recent EU regulation.

The platformization of film festivals in Spain: the case of Filmin (2020-2024)

José Manuel Blázquez-Jordán — 2025-02-03

In the contemporary context, where hybridisation predominates in media culture as a result of media convergence, new relationships are produced between certain actors in the audiovisual industry. This research aims to analyse the phenomenon of the platformization of film festivals in Spain in two ways. On the one hand, it examines the new model of distribution and online retransmission of these film events on streaming platforms and specifically on the national video-on-demand platform Filmin. On the other hand, this phenomenon is analysed from the outbreak of the COVID-19 pandemic until 2024, a disruptive context that consolidated the digitisation processes of these festivals. A hundred and thirty-two film festivals organised by Spanish entities that have screened their films online on the streaming service provider Filmin have been evaluated through a diachronic and comparative analysis. Variables related to their nature –hybrid or exclusively online–, geographical scope, denomination –competition or exhibition–, themes and programming policies are examined. The results show a notable increase in the online exhibition of film festivals at the current time, which consolidates this new type of cultural events as a key player in the contemporary audiovisual industry.

Analysis of Wikipedia Coverage in Spanish-Language Media between 2013 to 2023

Juan-José Boté-Vericad — 2025-02-03

This article analyses Wikipedia’s coverage in news from Spanish-speaking digital media. Framing Theory is used to examine how media outlets present Wikipedia in their article headlines. A total of 652 news articles were analyzed from the Factiva database between the years 2013 and 2023. Various analyses were conducted, including the distribution and temporal trends of the news, word frequency and heatmaps, the Latent Dirichlet Allocation (LDA) algorithm, and word co-occurrence in content and headlines. Natural language processing and machine learning techniques were applied for topic analysis. The results show that Spanish media has published the most about Wikipedia, with increased coverage during global events such as the COVID-19 pandemic and the Ukraine conflict. Controversies related to the biographies of public figures, particularly politicians, are also highlighted during key moments. Furthermore, the analysis reveals a gender bias, with women participating less in Wikipedia editing and content related to them being more frequently deleted. The study concludes that there is a need to promote greater diversity within the editing community and to implement further measures to mitigate biases on the platform.

Psychosocial factors associated with the desire to leave the media industry in Ecuador, Peru, and Venezuela

Byron Fernando Bustamante Granda — 2025-02-03

Working conditions in Latin American media have been impacted by various crises such as the Covid-19 pandemic, political-social violence and the economic crisis. For this reason, we are interested in determining the demographic and psychosocial factors that influence the decision to stop working in the media. In a sample of 288 journalists from Ecuador (34.4%), Peru (28.1%) and Venezuela (37.5%), two ad-hoc surveys were applied: one for demographic variables and the other for psychosocial risk/protection factors. Bivariate analyses were carried out to compare those who want to leave their jobs with those who do not, and it was found that those who want to leave their jobs are characterized by being young, women, residing in capital, have received more threats of dismissal, workplace harassment, feel that their health has worsened and negatively evaluate their bosses. Workers who do not wish to change jobs experience significantly more intimidation and political confrontation. In addition, binary logistic regression found that being older, residing in Venezuela, and presenting greater political confrontation are protective factors. Poor internet connectivity, perceiving a greater impact on their health, and negatively valuing the concern they perceive from their immediate bosses are risk factors. These results are discussed in relation to the importance of psychosocial risk prevention to improve the retention of workers in the media in contexts of multisystemic crises.

Fragmented-brand consumerism on TikTok: The advertising impact on generation Alpha

Jose Antonio Cortés-Quesada — 2025-03-08

TikTok’s rapid rise and popularity pose challenges to young users. This study applies a mixed-methods approach to examine the impact of advertising on generation Alpha through the analysis of 500 child-targeted videos and the Delphi method with 12 psychologists. The quantitative content analysis reveals that TikTok’s short, dynamic videos cater to children’s preferences, with significant gender-based segmentation: boys are more frequently exposed to political and sports content, while girls encounter more beauty and lifestyle content. Experts indicate that the app’s fragmented, fast-paced content diminishes attention spans and fosters addictive purchasing behaviors among the youngest audience. Furthermore, the subtle nature of influencer-driven advertising complicates children’s ability to identify promotional content, potentially heightening their consumerism and anxiety. These findings underscore the urgent need for enhanced parental supervision, ethical advertising practices, and transparent regulatory measures to protect generation Alpha’s psychological well-being from the effects of fragmented brand consumerism.

Mobile phones, sexual socialization and media literacy: perceptions and challenges in digital protection of children and adolescents

María-José Establés — 2025-03-08

Sexual objectification is one of the ways young people socialize on social media and has become a challenge in digital child and adolescent protection due to its impact on sexual maturity and self-esteem. This research aims to understand the perceptions of both experts and young people regarding sexual socialization, as well as the motivations behind adolescents' use of sexual content they consume and/or exchange on social media. The methodology consisted of 14 semi-structured interviews with experts and a survey conducted with 421 adolescents who participated in digital sexual education workshops between 2022 and 2024. The results show that experts identify approval—through sexual display—as a key factor in adolescents' use of social media. However, most young people do not perceive a risk in using social media to send nude images of their bodies, either for themselves or others, as they consider it a private matter. The research encourages reflection on the fact that young people value their bodies as the most important aspect of their personality, highlighting the need for improvements in media education. It also provides arguments for policymakers, the technology sector, educators, and families regarding digital child protection.

Gendered dynamics of Twitter engagement: An analysis of Colombian parliamentarians during electoral and non-electoral periods

Carme Ferré-Pavia — 2025-03-08

This study investigates the gender dynamics in how Colombian members of Congress use Twitter during electoral and non-electoral periods. Using a quantitative analysis of 689,576 tweets collected in 2020 and 2022, the findings reveal nuanced differences in social media behaviour between male and female politicians. While male politicians generally have a larger follower base and higher retweet rates during non-electoral periods, these advantages diminish or even reverse during elections. Female politicians show relative gains in retweets and follower acquisition during electoral periods, suggesting that heightened competition and visibility create a more level playing field for engagement.

Contrary to expectations, male politicians tweet more frequently overall, but female politicians increase their activity significantly during elections. These findings suggest that gender disparities in political communication on Twitter are not static but context-dependent, with electoral periods offering unique opportunities for female politicians to amplify their messages. While further research is needed to explore the role of content and audience behaviour, this study highlights the complex interplay of gender, visibility, and engagement in online political communication.

Proposal for media literacy through professional fact checking in Latin America

Eva Mª Ferreras Rodríguez — 2025-03-08

Disinformation is an increasingly sophisticated (Frau-Meigs 2022) and normalized phenomenon in the digital ecosystem, which makes it urgent to implement solutions that strengthen the resilience of audiences. Media literacy and verification are the responses that have received the most impetus and the relationship between the two disciplines has become closer (Frau-Meigs 2022). Digital literacy has shifted to an interpretative approach as an essential tool to counter misinformation (Sábada and Salaverría 2023; Roozenbeek et al., 2022). While the activity of fact checkers has been consolidated and in recent years many fact checkers have implemented literacy as part of their professional activities, some academic circles refer to them as ‘second generation’ fact checking organizations (Çömlekçi, 2022). We understand that this is a trend and from this perspective, we propose an exploratory study on the literacy programs offered by the fact checkers that are part of the Latin American network Latamchequea. It is approached using a mixed methodology: content analysis and semi-structured interviews with the professionals. The interpretation of the results leads us to consider the degree of professionalization of the educational programs examined.

Melodrama and nazi postmemory. The paradigmatic case of Generation War (2013)

Marta Frago — 2025-03-08

The article analyzes the series Generation War (Unsere Mütter, Unsere Väter, 2013) to explore how melodramatic fiction contributes to the collective memory of Nazi Germany as Holocaust witnesses gradually disappear. A content analysis of the series’ three episodes is based on the hypothesis that emotional narratives can influence the preservation of memories and intergenerational dialogue about Hitler’s crimes. This analysis employs nine categories derived from the literature on audiovisual melodramatic modes: victim-characters, threatening forces, nostalgia, spaces of innocence, suspense, redemptive death, narrative logic disruptions, random fate, and moral reading pact. The findings show that Generation War incorporates these emotional elements to present a representation that combines both critique and understanding of the Nazi past. This demonstrates that melodrama can overcome criticisms of historical distortion, given the crucial role of emotion as an effective tool for keeping the memory of traumatic episodes alive.

The transmedia lies of Pinocchio: morality and intertextuality in the narra-tive expansion of Carlo Collodi's tale

Alfonso Freire-Sánchez — 2025-03-08

This research explores the narrative universe of Pinocchio through an analytical approach that adapts the model proposed by García-Carrizo and Heredero-Díaz (2015), identifying the transmedia dynamics that have sustained the relevance and evolution of the original story across multiple formats and media. The main findings highlight how key narrative elements and mythemes, such as the myth of Prometheus, have been reinterpreted and re-signified over time, preserving the identity of the tale despite the diversity of adaptations. Furthermore, the study examines how these adaptations have altered and, in some cases, subverted the original moralizing values and pedagogical precepts, reflecting the cultural and social transformations of the past 140 years. Based on Carlo Collodi's classic tale Le avventure di Pinocchio. Storia di un burattino (1883), a paradigmatic case of transmedia archaeology, our study revisits the concept of transmedia intertextuality to understand how these connections enable the expansion and re-signification of original works, maintaining their relevance in new cultural contexts and establishing a methodological framework applicable to other studies of transmedia narratives.

Applying Neuroscience to the Production of Fiction Series: Enhancing Quality by Optimizing Audience Engagement and Attention Levels

Enrique Guerrero-Pérez — 2025-03-08

This article analyzes the application of neuroscience techniques in the production of fiction series to measure attention levels and emotional engagement. Emotional content design has significant effects on the audience, emphasizing the importance of considering their sensitivity. For this purpose, the technology of Sociograph, a neuromarketing consultancy, was used to measure these parameters using digital sensors that detect unconscious changes in the electrical resistance of the skin. Specifically, the technology was applied to a young audience sample who watched the pilot episode of the Spanish thriller Ana Tramel. El juego (ANA. All In). To complement the study, a questionnaire was used to assess the audience’s conscious emotional response. The findings provide deeper insights into the success or failure of content and offer showrunners valuable guidelines for the narrative and emotional design of plots and characters, aiming to produce higher-quality content. The conclusions highlight that prioritizing the audience's emotional sensitivity in creative processes is crucial for enhancing engagement, a factor that has been underexplored so far. Finally, the study advocates for the integration of such scientific methodologies into the creative development.

¿Listening to science? A proposal of historical periodization of the problem of climate change communication

Concha Mateos Martín — 2025-03-08

This article reviews the evolution of the problem of climate change science communication from 1988 to 2022 to determine the current state of the question and to identify the rhetorical approaches most widely used to date. Methodologically, a distinction is first drawn between institutional milestones and rhetorical moments in discourses originating in science, politics, and the arts/media. A general corpus of 13,794 documents, including scientific literature, journalistic sources, and official reports, is then reviewed. The result is a proposal for a historical periodization with three periods: from 1988 to 2009, characterized by pragmatic communication needs; from 2010 to 2015, when the need to communicate climate change as a social fact emerged; and from 2016 to 2022 when climate change began to elicit specific political action on the international stage. The results reveal evidence of rhetorical connections in the discourses used by the different actors involved in socially shaping public knowledge of climate change. As to the conclusions, it is essential to explore hybrid formulas of epistemic authority and to conduct further research on a dialogic model of science communication that does not overlook the need to “listen to science”, while also including the idea of a science that listens.

Covering violence against women and girls on the border: Comparing news from Texas and Mexico

Marta Mensa — 2025-03-08

This study investigates violence against women and girls (VAWG) along the Texas-Mexico border through the lens of the news published in newspapers: MyRGV in McAllen (Texas), the El Paso Times in El Paso (Texas), El Mañana de Reynosa in Tamaulipas (Mexico), and El Heraldo de Juárez in Ciudad Juárez (Mexico). It employs a mixed-method approach, conducting quantitative content analysis and qualitative framing analysis. The findings reveal that Mexican newspapers primarily chose to publish stories about murder as the main crime against women and girls, while Texas newspapers focused on sexual violence. Mexican newspapers also covered immigration-related VAWG. Female journalists in Mexico often connected crimes with psychological trauma. Texas newspapers employed episodic framing and victim-blaming, whereas Mexican newspapers framed stories in a victim-supporting manner. Texas newspapers did not distinguish crimes against women from other crimes, whereas Mexican newspapers used the term 'femicide' and treated crimes against women and children as gender- and age-specific.

“Here’s what you need to know”: An analysis of clickbait narratives on chilean outlets’ Facebook News”

María de los Angeles Miranda Bustamante — 2025-03-08

ABSTRACT: The aim of this study was to characterize clickbait discursive strategies in Facebook posts from the five most trusted news media outlets in Chile and analyze their correlations with user engagement (seminality). A quantitative discourse analysis was conducted, applying a matrix of clickbait narrative indicators to a sample of 4316 news posts. The findings revealed that 68% of posts contain clickbaits and the absence of the most relevant data was the most frequent narrative. However, only paralinguistic clickbait narratives and user-directed questions stimulated the UGC (User-Generated-Content). Conversely, those strategies that compromise informational content are associated with a decline in such engagement. In conclusion, the investigation suggests that repetition and serialization of relevant information, bullet point lists and user-addressed questions are four effective strategies to reconcile the need for journalistic companies to balance financial sustainability through clicks with their social responsibility of fostering news into a conversation.

Longitudinal analysis of lobbies’ media coverage in the Spanish print generalist press

Andrea Moreno-Cabanillas — 2025-03-08

Media coverage is a fundamental pillar in the potential influence of lobbies. It serves a threefold purpose by allowing them to consolidate their positions, keep their followers informed, and communicate their viewpoints to policymakers. Given this, this research aims to analyze the media coverage of pressure groups in Spain’s seven leading generalist newspapers between 2013 and 2023. To this end, the methodological approach is predominantly quantitative and has a descriptive-inferential scope. The study examines 34,549 articles about lobbies published in print newspapers. Statistical procedures employed for analysis include polynomial adjustments, independence tests, and models using RLB, among others. The analysis reveals a progressive decline in the volume of publications and a concentration on economic and/or political themes. Additionally, a proportional relationship is found between positive sentiment in article writing and the likelihood that its publication is a result of an indirect lobbying strategy.

Film Studies in Peru: a systematic review

Alejandro Nuñez-Alberca — 2025-03-08

Peruvian film production has witnessed a multiplicity of proposals and new voices since the turning of the century, but the academic production of Film Studies continues to lack a comprehensive review of what is being studied, who is doing the research, where it is being conducted, and where these works can be read. This paper aimed to identify the main characteristics of the field of Film Studies in Peru between 2016 and 2023. Using a quantitative approach, a systematic literature review was conducted based on the PRISMA 2020 protocol, with Scopus and Web of Science databases as references. The data of the registers was processed through bibliometric indicators. The final sample consisted of 46 records that met the selection criteria. The results point to a considerable increase in film studies since the mid-2010s, as well as emerging research trends inspired by Humanities such as aesthetics, literature, and philosophy. There is also a sustained interest in exploring relatively recent national cinemas, alongside the study of films and directors from other countries. Finally, the revision concludes by identifying the strengths and challenges faced by Film Studies scholars in Peru, such as the need to articulate the researchers in networks and have specialized programs and events in academic environments.

Predictors of trust in digital-born news media: a study of the Cuban independent media Periodismo de Barrio

Dasniel Olivera Pérez — 2025-02-03

The loss of trust in the media at a global level challenges the mission of journalism as a guarantor of social cohesion and public deliberation. In the context of growing interest in academic research on this topic, this paper aims to analyze the predictors of trust among the audience of Periodismo de Barrio, a journalistic organization independent from the Cuban political state power. The study adopts a quantitative methodology, based on an online self-administered questionnaire to the audience of the media, and applies a multiple linear regression to the data obtained. The results show that civic role conception, publicly commenting on the media's platforms, satisfaction with political topics, and the perception of quality in source contrast have a positive effect on media trust, which is also influenced by the audience's place of residence. The trust analysis model integrates variables related to the audience's socio-demographic characteristics, the media's contents, and the relationship of both (audience and media) with the country's media and political system. All this is framed within a media project oriented to critical, explanatory, and investigative journalism; an audience with a high education level and multiple residence places; and a fragmented and ideologized media ecosystem. The findings confirm the importance of thinking about trust in the media from a contextual, fluid and multisituated perspective.

Towards the consolidation of the cultural industry of podcasting in Spanish: An analysis of production in Spain and Argentina

Luis Miguel Pedrero Esteban — 2025-03-08

Twenty years after its creation as a technological innovation to include listening to audio in blogs, the podcast has established itself as a creative and cultural industry of great reach and commercial efficiency. Its ductile nature, which favours the listener's autonomy in accessing and personalising their listening, has multiplied the production and consumption of this format to the level of a value chain with an ever-increasing number of actors involved. This article analyses the consolidation of the podcast industry in Spanish by analysing the original offer of the main platforms and audio companies in Spain and Argentina in 2023. It is supposed that, in the current digital ecosystem, these operators have integrated the podcast into the sound menu of information and entertainment by overcoming the synchronicity and transience of radio and making it easier to listen at any time and from any connected device. The results reveal the growing variety of titles, themes, and genres, as well as the similarities and differences between the two countries; conversational podcasts dominate in both countries, ahead of narrative non-fiction podcasts; audio fiction is almost non-existent in Argentina, where the branded podcast technique is more widely used due to the slower development of subscription services. The study, which takes as a reference the data from ONE (2024), validates the potential of podcasts to test new grammars, introduce new topics and reach audiences neglected by traditional radio, in which the more than 500 million Spanish speakers around the world stand out.

The 2030 Agenda in Spanish universities: sustainability and its communication

Carmen Quiles-Soler — 2025-03-08

From global to local, many actors in society contribute to ending poverty, building democratic governance, the rule of law and inclusive institutions. In universities, relations with their publics, through responsible activities or actions, seek to achieve the sustainable development of their environment. This research analyzes the development and progress of Spanish universities in their contribution to the goals of the 2030 Agenda. With this starting point, this paper aims to determine the degree of implementation of the SDGs as well as the communication that has been carried out to disseminate them through their different audiences. For this purpose, the content analysis method is used, analyzing the social responsibility or sustainability reports, and the actions or indicators of the SDGs are located on the official sites of the 77 Spanish universities in their relations with their publics. The main results show that the university community is the group most present in the social and sustainable impact of the institutions. On the other hand, the environmental dimension is the least worked and the communication of the SDGs is at a very early stage.

Uses of Artificial Intelligence in the radio production cycle: a framework for AI tool classification

Xavier Ribes Guardia — 2025-03-08

The application of Artificial Intelligence (AI) is revolutionizing radio production, offering significant advantages over traditional methods. AI, much like digitalization did, challenges existing production structures and routines, forcing the industry to adapt to technological and market changes.

This work identifies three types of AI: analytic, which detect patterns and foresee future situations; assistive, which execute mechanical tasks in an automated manner; and generative, which simulate creative processes and produce content.

To contextualize the different functions, six phases have been established in the radio production cycle (Ideation, Research, Production, Distribution, Interaction, and Archiving), and in each phase, specific AI functions that contribute to the process have been identified.

An inductive methodology based on the observation and analysis of 96 specific AI applications available in the market was used. Forty-five potential AI functions were identified, distributed across the six mentioned phases.

The results highlight that AI can streamline the production process and add value to the final product. The main conclusions emphasize the need for new skills and roles in the industry, as well as the importance of ethical supervision to prevent misinformation and biases.

Digital communication and NextGenerationEU european funds: analysis of the web portals of spanish administrations

María J. Vilaplana-Aparicio — 2025-03-08

The communication-public aid binomial is becoming more decisive because the funds provided by the EU are linked to the obligation on the part of the managing administrations to carry out effective social communication. For the first time, Europe has agreed to issue public debt to deal with the consequences created by Covid-19. To this end, it has created the NextGenerationEU instrument, endowed with €809 billion, with the aim of achieving a more digitalized, sustainable and innovative EU. Among the countries that have benefited the most is Spain, which has given a leading role to its 19 regions (Autonomous Communities and Cities) in channelling and structuring the funds. Likewise, to ensure their proper dissemination, the EU enacted the need for Member States to create a website to act as a one-stop shop. Spain created its own and urged the different regions to do the same. Therefore, this paper explores whether regions have created a website that brings together Next Generation information and measures its quality. For this purpose, a protocol was created consisting of eight parameters and 65 indicators. The Valencian Community, Catalonia and Aragon are the regions with the best performance, while the Canary Islands, Navarre and Ceuta are the most deficient.

Adolescents, TikTok, and Instagram: perceptions of the impact of digital technologies on their social life

Clara Virós-Martín — 2025-03-08

Purpose. Digital technologies, particularly social media, have become key agents of socialization during adolescence. In particular, TikTok and Instagram are the most widely used platforms among Spanish minors. This study aims to analyze adolescents’ perceptions of the impact of these technologies on their social life, with a special focus on gender differences and the distinction between users and non-users of both platforms. Methodology. A survey was administered to a representative sample of 1,043 Spanish adolescents aged 12 to 18. Results and conclusions. The results show that adolescents perceive the impact of digital technologies on their social relationships as neutral. However, boys generally have a more positive view than girls regarding the effect of these technologies on their well-being. Instagram users rate the impact on socialization and sense of belonging more positively, while TikTok users also emphasize the effect on individual expression and the acceptance of social norms. Original contributions. This study provides a unique perspective on how Spanish adolescents perceive the impact of digital technologies on their social relationships. Its value lies in the quantitative approach that allows for exploring significant differences based on gender and platform usage. Additionally, it highlights the need for future research on the impact of TikTok's algorithm and adolescents' critical ability to reflect on how these platforms influence their social interactions.

Barbie (2023): The Cultural Icon Redefining Female Empowerment

Ingrid Zacipa-Infante — 2025-03-08

The article examines the movie Barbie (Greta Gerwig, 2023), the highest-grossing film of the year, and its relationship with marketing strategies and gender stereotypes. The objective is to analyze the perpetuation of stereotypes and Mattel's adaptation to gender equality demands through rebranding and campaigns like "You Can Be Anything". The study employs a mixed-methods design, using qualitative and quantitative analysis of the film through co-occurrences and sales data statistics. The main finding is that although the movie presents itself as a phenomenon of female empowerment, it still resorts to traditional stereotypes. The research reveals that the code of female empowerment is recurrent, although patriarchy remains present. The movie's advertising generated a global pink movement that strengthened the audience's emotional connection with the brand but also highlighted tensions between old and new gender representations. The main conclusion is that Mattel has successfully repositioned Barbie as an empowerment icon, though content analysis reveals that the film still struggles with traditional gender representations. The article's primary contribution is the identification of Barbie's successful multichannel marketing strategy and the critical analysis of how this iconic brand attempts to balance tradition and modernity in its gender representation.

Editorial

Rosa Zeta de Pozo — 2025-03-08

Presentamos un nuevo número de la Revista de Comunicación en un entorno difícil y crítico para las revistas científicas. El mundo de las revistas científicas, esencialmente académico, se ha movido al ámbito mediático, y no necesariamente para ampliar la difusión del conocimiento científico, que avanza como resultado de una investigación rigurosa y profunda, y que trasciende a la sociedad; sino para dar a conocer disfunciones de las revistas científicas, a nivel mundial.

Crespo Martínez, I., Rojo Martínez, J. M., Mayordomo Zapata, C., Moreno Moreno, S., y Soler Contreras, A. (2023). Redes sociales y comunicación gubernamental digital en el ámbito local: análisis del caso de los ayuntamientos de la Región de Murcia y Manual para la gestión de sus redes sociales

Isabel López Amador — 2025-03-08

El libro analiza la actuación de los diferentes ayuntamientos de la Región de Murcia relativa a la comunicación digital, llegando a la conclusión de que es necesario invertir más recursos humanos y económicos para modernizar y sacar provecho a través de las redes sociales de ayuntamientos, alcaldes y concejales.

Bouquillion, P., Ithurbide, C., & Mattelart , T. (Ed). (2024) Digital Platforms and The Global South. Reconfiguring power relations in the cultural industries

Marylin Luis Grillo — 2025-03-08

The book Digital Platforms and The Global South. Reconfiguring Power Relations in the Cultural Industries, edited by Philippe Bouquillion, Christine Ithurbide, and Tristan Mattelart, analyzes how digital platforms are reshaping power relations in the cultural industries of the Global South. Through 13 chapters, the text highlights the importance of considering the historical, sociopolitical, and cultural specificities of countries in Asia, Africa, and Latin America, in contrast to the models imposed by the Global North. This book serves as a valuable tool for understanding the dynamics between platforms and users in the Global South, opening up spaces for critical analysis of power asymmetries in the digital age.