Gamification and game-design elements in native digital magazines: the case of MARCA Plus

Authors

DOI:

https://doi.org/10.26441/RC18.1-2019-A3

Keywords:

MARCA Plus, gamification, game, digital magazine, sport journalism

Abstract

It is more and more common for media outlets to draw upon elements that are traditionally found in games so as to enhance the interactivity of their product, foment the intake of their informational content, highlight their advertisements or attract a younger audience. This essay aims to present the elements and dynamics of games that are used by the digital magazine It is more and more common for media outlets to draw upon elements that are traditionally found in games so as to enhance the interactivity of their product, encourage the intake of their informational content, highlight their advertisements or attract a younger audience. The results demonstrate the presence of these gaming elements in all of the platforms in which the magazine is offered with a reduced number of games per issue and all of the games being related to the informational content. 

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Author Biographies

  • Laura González-Díez, Universidad San Pablo-CEU

    Doctora en Ciencias de la Información por la Universidad Complutense de Madrid y Profesora Titular de Diseño Periodístico en la Universidad San Pablo-CEU, CEU Universities

  • Ignacio Labarga Adán, Universidad San Pablo-CEU

    Licenciado en Periodismo por la Universidad de Navarra e Investigador en formación en la Escuela Internacional de Doctorado CEINDO, Facultad de Humanidades y CC de la Comunicación. Universidad San Pablo-CEU, CEU Universities.

  • Pedro Pérez Cuadrado, Universidad Rey Juan Carlos

    Doctor en Ciencias de la Información por la Universidad Complutense de Madrid y Profesor Titular de Diseño Editorial y Visualización de datos en la Facultad de Ciencias de la Comunicación de la Universidad Rey Juan Carlos.

References

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Published

2019-03-20

Issue

Vol. 18 No. 1 (2019)

Section

Papers

License

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How to Cite

González-Díez, L., Labarga Adán, I., & Pérez Cuadrado, P. (2019). Gamification and game-design elements in native digital magazines: the case of MARCA Plus. Revista De Comunicación, 18(1), 52-72. https://doi.org/10.26441/RC18.1-2019-A3