Salazar de Velásquez M, Lau Chufon E. Product placement in the movies: Advertising analysis of the Cars category through diverse films. Measurement of influence factors which affect advertising objectives. Revista de Comunicación [Internet]. 2022 May 28 [cited 2026 Feb. 4];9(1):60-94. Available from: https://revistadecomunicacion.com/article/view/2783