Orozco -Toro, Jaime Alberto, and Carme Ferré-Pavia. “The Effects of Branding Intangibles on Corporate Reputation.: A Complete Value Chain Analysis in the Case of Catalonia Television”. Revista de Comunicación 18, no. 1 (March 20, 2019): 111–134. Accessed February 4, 2026. https://revistadecomunicacion.com/article/view/1027.