Suing, A. , Arrobo, J.P. and Campos Freire, F. (2022) “Social Media in the promotion of cultural content in television, analysis of case in Ecuador”., Revista de Comunicación, 14(1), pp. 114–137. Available at: https://revistadecomunicacion.com/article/view/2708 (Accessed: 4 February 2026).