ARBAIZA RODRIGUEZ, Francisco; HUERTAS GARCÍA, Shirley. Advertising communication in the fashion industry: branded content, the case of fashion films. Revista de Comunicación, Piura, Perú., v. 17, n. 1, p. 9–33, 2018. DOI: 10.26441/RC17.1-2018-A1. Disponível em: https://revistadecomunicacion.com/article/view/27. Acesso em: 4 feb. 2026.