GUERRERO-PÉREZ, Enrique; DIEGO, Patricia; ROMANO DE PEDRO, Carmen; MARTÍN-GUERRA, Elena. Applying Neuroscience to the Production of Fiction Series: Enhancing Quality by Optimizing Audience Engagement and Attention Levels. Revista de Comunicación, Piura, Perú., v. 24, n. 1, p. 265–280, 2025. DOI: 10.26441/RC24.1-2025-3663. Disponível em: https://revistadecomunicacion.com/article/view/3663. Acesso em: 4 feb. 2026.