VILLENA-ALARCÓN, Eduardo; ZARAUZA-CASTRO, Jorge. The role of influencers in the communication of cruelty-free products on instagram: an exploratory study on the impact of sustainability in the beauty industry. Revista de Comunicación, Piura, Perú., v. 23, n. 2, p. 363–382, 2024. DOI: 10.26441/RC23.2-2024-3588. Disponível em: https://revistadecomunicacion.com/article/view/3588. Acesso em: 4 feb. 2026.