FONDEVILA-GASCÓN, Joan-Francesc; GUTIÉRREZ-ARAGÓN , Óscar; MORENO-ARRONES IGLESIAS, Pablo; ALABART-ALGUERÓ, Júlia. Marketing strategies for the Silver Generation in Spain: Success factors. Revista de Comunicación, Piura, Perú., v. 23, n. 2, p. 91–106, 2024. DOI: 10.26441/RC23.2-2024-3538. Disponível em: https://revistadecomunicacion.com/article/view/3538. Acesso em: 4 feb. 2026.