DE-LA-VARA-LÓPEZ, Javier; DE-MARCHIS, Giorgio P. Redefining in-game advertising: A systematic literature review and an updated definition. Revista de Comunicación, Piura, Perú., v. 23, n. 2, p. 35–52, 2024. DOI: 10.26441/RC23.2-2024-3497. Disponível em: https://revistadecomunicacion.com/article/view/3497. Acesso em: 4 feb. 2026.