DÍAZ SOLOAGA, Paloma; CARCELÉN GARCÍA, Sonia Laura; DÍAZ-BUSTAMANTE VENTISCA, Mónica. Perceived brand value and brand co-creation attitudes through eWOM: a typology of co-creator digital users. Revista de Comunicación, Piura, Perú., v. 22, n. 1, p. 89–107, 2023. DOI: 10.26441/RC22.1-2023-3075. Disponível em: https://revistadecomunicacion.com/article/view/3075. Acesso em: 4 feb. 2026.