VARGAS BIANCHI, Lizardo. Heath, Robert (2003). The Hidden Power of Advertising. Revista de Comunicación, Piura, Perú., v. 5, n. 1, p. 150–151, 2022. Disponível em: https://revistadecomunicacion.com/article/view/2849. Acesso em: 4 feb. 2026.