SALAZAR DE VELÁSQUEZ, Mela; LAU CHUFON, Eyleen. Product placement in the movies: Advertising analysis of the Cars category through diverse films. Measurement of influence factors which affect advertising objectives. Revista de Comunicación, Piura, Perú., v. 9, n. 1, p. 60–94, 2022. Disponível em: https://revistadecomunicacion.com/article/view/2783. Acesso em: 4 feb. 2026.