ARBAIZA RODRÍGUEZ, Francisco. Marketing and postmodernity: New challenges in a new context. Revista de Comunicación, Piura, Perú., v. 10, n. 1, p. 129–146, 2022. Disponível em: https://revistadecomunicacion.com/article/view/2774. Acesso em: 4 feb. 2026.