VIDAL AULADELL, Felip. From the functional-brand to the emotional-brand and the consumption experience. An approach to the commodification of experiences in signification advertising. Revista de Comunicación, Piura, Perú., v. 13, n. 1, p. 118–143, 2022. Disponível em: https://revistadecomunicacion.com/article/view/2722. Acesso em: 4 feb. 2026.