CUENCA-FONTBONA, Joan; COMPTE-PUJOL, Marc; MARTÍN-GUART, Ramón; MATILLA, Kathy. Developing a new competency assessment model for selecting a public relations and communication agency. Revista de Comunicación, Piura, Perú., v. 21, n. 1, p. 137–157, 2022. DOI: 10.26441/RC21.1-2022-A7. Disponível em: https://revistadecomunicacion.com/article/view/2597. Acesso em: 4 feb. 2026.