SHEEN MORENO, María José; ARBAIZA, Francisco. The use of cultural identity in advertisements to strengthen the consumer-brand relationship.: Campaign “Tenemos Barrio, Tenemos Mundial” of Cristal beer. Revista de Comunicación, Piura, Perú., v. 19, n. 2, p. 285–301, 2020. DOI: 10.26441/RC19.2-2020-A16. Disponível em: https://revistadecomunicacion.com/article/view/1952. Acesso em: 4 feb. 2026.