MUT CAMACHO, Magdalena; MIQUEL SEGARRA, Susana. The transmedia storytelling applied to corporate communication. Revista de Comunicación, Piura, Perú., v. 18, n. 2, p. 225–244, 2019. DOI: 10.26441/RC18.2-2019-A11. Disponível em: https://revistadecomunicacion.com/article/view/1295. Acesso em: 4 feb. 2026.