Díaz Soloaga, P. ., Carcelén García, S. L., & Díaz-Bustamante Ventisca, M. (2023). Perceived brand value and brand co-creation attitudes through eWOM: a typology of co-creator digital users. Revista De Comunicación, 22(1), 89-107. https://doi.org/10.26441/RC22.1-2023-3075