Sanz Marcos, P., Pérez Curiel, C., & Velasco Molpeceres, A. M. (2020). Towards a change in the fashion and luxury sector. From the domain of the influencer to the brand: Gucci, Loewe and Margiela. Revista De Comunicación, 19(2), 263-284. https://doi.org/10.26441/RC19.2-2020-A15