Cuenca-Fontbona, J., Compte-Pujol, M., Martín-Guart, R. and Matilla, K. 2022. Developing a new competency assessment model for selecting a public relations and communication agency. Revista de Comunicación. 21, 1 (Mar. 2022), 137–157. DOI:https://doi.org/10.26441/RC21.1-2022-A7.